Startseite Wirtschaftswissenschaften Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing
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Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing

  • Clarice O’ Brien und Styliani Vlachou
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Biometrics and Neuroscience Research in Business and Management
Ein Kapitel aus dem Buch Biometrics and Neuroscience Research in Business and Management

Abstract

Facial expressions and face recognition act as valuable aids in the communication of emotion within business environments and marketing settings. This chapter specifically explores the history of facial expression research, from the pioneering work of Darwin to its contemporary application within advertising. Methods of measuring facial expressions are also discussed, which include the use of automatic facial recognition technology, an exciting form of facial biometrics. The development of this technology and the neuroscientific background of facial recognition are briefly examined. Specifically, the utilization of biometric facial recognition within personalized marketing practices is detailed. Despite its evident contribution to business and marketing areas, the ethical implications of introducing biometric facial recognition technology into society and research are considered. To conclude, recommendations for the continued development of facial recognition technology use in a responsible manner are discussed.

Abstract

Facial expressions and face recognition act as valuable aids in the communication of emotion within business environments and marketing settings. This chapter specifically explores the history of facial expression research, from the pioneering work of Darwin to its contemporary application within advertising. Methods of measuring facial expressions are also discussed, which include the use of automatic facial recognition technology, an exciting form of facial biometrics. The development of this technology and the neuroscientific background of facial recognition are briefly examined. Specifically, the utilization of biometric facial recognition within personalized marketing practices is detailed. Despite its evident contribution to business and marketing areas, the ethical implications of introducing biometric facial recognition technology into society and research are considered. To conclude, recommendations for the continued development of facial recognition technology use in a responsible manner are discussed.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Foreword VII
  3. Preface IX
  4. Contents XIII
  5. Part I: Biometrics
  6. Chapter 1 Introduction 1
  7. Chapter 2 Using Neuroscience and Biometrics in Individuals and Organizations 13
  8. Chapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) 37
  9. Chapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography 83
  10. Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing 99
  11. Chapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business 117
  12. Chapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers 141
  13. Chapter 8 Biometrics, Privacy, and Authentication 171
  14. Chapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook 185
  15. Chapter 10 Using Biometrics in Healthcare Management and Diagnostics 195
  16. Part II: Neuroscience
  17. Chapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process 207
  18. Chapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence 223
  19. Chapter 13 Using Neuroscience to Understand Consumers 245
  20. Chapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli 279
  21. Chapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications 295
  22. Chapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business 317
  23. Chapter 17 The Future of Neuroscience and Biometrics in Business 333
  24. List of Figures 341
  25. List of Tables 343
  26. About the Editors 345
  27. Index 347
https://doi.org/10.1515/9783110708509-005

Kapitel in diesem Buch

  1. Frontmatter I
  2. Foreword VII
  3. Preface IX
  4. Contents XIII
  5. Part I: Biometrics
  6. Chapter 1 Introduction 1
  7. Chapter 2 Using Neuroscience and Biometrics in Individuals and Organizations 13
  8. Chapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) 37
  9. Chapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography 83
  10. Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing 99
  11. Chapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business 117
  12. Chapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers 141
  13. Chapter 8 Biometrics, Privacy, and Authentication 171
  14. Chapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook 185
  15. Chapter 10 Using Biometrics in Healthcare Management and Diagnostics 195
  16. Part II: Neuroscience
  17. Chapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process 207
  18. Chapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence 223
  19. Chapter 13 Using Neuroscience to Understand Consumers 245
  20. Chapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli 279
  21. Chapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications 295
  22. Chapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business 317
  23. Chapter 17 The Future of Neuroscience and Biometrics in Business 333
  24. List of Figures 341
  25. List of Tables 343
  26. About the Editors 345
  27. Index 347
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Heruntergeladen am 9.10.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110708509-005/html
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