Illustrated Editions of Novels as Marketing Strategy: The Case of Wilhelm Raabe

Kapitel in diesem Buch

1. Frontmatter I
2. Contents VII
3. Introduction: Market Strategies and German Literature in the Long Nineteenth Century 1
4. Part One: Proliferation Strategies
5. Flooded: Periodicals and the Crisis of Information around 1780 25
6. Strategies for Literary Writing in Times of Censorship: The German Confederation, 1815–1866 55
7. S. H. Mosenthal and the Jewish Alps 73
8. Reviewing Realism: Theodor Fontane on Literature and Mass Media 97
9. Part Two: Editorial Strategies
10. Making News: Jewish Germans and the Expansion of Vormärz Print Culture 121
11. The Author as Editor: The Aesthetics of Recension in Adalbert Stifter’s Die Mappe meines Urgroßvaters 147
12. Cultivating an Elite Periodical: Karl Emil Franzos’s Deutsche Dichtung and the Politics of Painstaking Editorial Labor 171
13. Manufacturing Modernism: M. G. Conrad’s Die Gesellschaft as a Model of Editorial Practice 195
14. Part Three: Promotional Strategies
15. The Production of Books and the Professional Self: Droste-Hülshoff’s Predicament of Authorship 219
16. The Business of Criticism: Theodor Fontane and Wilhelm Hertz’s Media Campaign for Vor dem Sturm 245
17. Illustrated Editions of Novels as Marketing Strategy: The Case of Wilhelm Raabe 269
18. Friendship and Networking: The Schreibzirkel of Marie von Ebner- Eschenbach, Ida von Fleischl-Marxow, and Betty Paoli 307
19. Thomas Mann’s Hands: Literature as Art and Profession in the German Fin de Siècle and the U.S. Middlebrow 333
20. Contributors 357
21. Bibliography 361
22. Index 389