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book: Market Strategies and German Literature in the Long Nineteenth Century
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Market Strategies and German Literature in the Long Nineteenth Century

  • Edited by: Vance Byrd and Ervin Malakaj
Language: English
Published/Copyright: 2020
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About this book

Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.

Author / Editor information

Vance Byrd, Grinnell College, Grinnell, Iowa, USA; Ervin Malakaj, The University of British Columbia, Vancouver, BC, Canada.

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  • Part One: Proliferation Strategies
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  • Part Two: Editorial Strategies
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  • Part Three: Promotional Strategies
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
January 20, 2020
eBook ISBN:
9783110660142
Hardcover published on:
January 20, 2020
Hardcover ISBN:
9783110656077
Pages and Images/Illustrations in book
Front matter:
8
Main content:
393
Illustrations:
28
Coloured Illustrations:
2
Downloaded on 7.3.2026 from https://www.degruyterbrill.com/document/doi/10.1515/9783110660142/html
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