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Market Strategies and German Literature in the Long Nineteenth Century
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Edited by:
Vance Byrd
and Ervin Malakaj
Language:
English
Published/Copyright:
2020
About this book
Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.
Author / Editor information
Vance Byrd, Grinnell College, Grinnell, Iowa, USA; Ervin Malakaj, The University of British Columbia, Vancouver, BC, Canada.
Topics
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Frontmatter
I -
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Contents
VII -
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Introduction: Market Strategies and German Literature in the Long Nineteenth Century
1 - Part One: Proliferation Strategies
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Flooded: Periodicals and the Crisis of Information around 1780
25 -
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Strategies for Literary Writing in Times of Censorship: The German Confederation, 1815–1866
55 -
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S. H. Mosenthal and the Jewish Alps
73 -
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Reviewing Realism: Theodor Fontane on Literature and Mass Media
97 - Part Two: Editorial Strategies
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Making News: Jewish Germans and the Expansion of Vormärz Print Culture
121 -
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The Author as Editor: The Aesthetics of Recension in Adalbert Stifter’s Die Mappe meines Urgroßvaters
147 -
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Cultivating an Elite Periodical: Karl Emil Franzos’s Deutsche Dichtung and the Politics of Painstaking Editorial Labor
171 -
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Manufacturing Modernism: M. G. Conrad’s Die Gesellschaft as a Model of Editorial Practice
195 - Part Three: Promotional Strategies
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The Production of Books and the Professional Self: Droste-Hülshoff’s Predicament of Authorship
219 -
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The Business of Criticism: Theodor Fontane and Wilhelm Hertz’s Media Campaign for Vor dem Sturm
245 -
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Illustrated Editions of Novels as Marketing Strategy: The Case of Wilhelm Raabe
269 -
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Friendship and Networking: The Schreibzirkel of Marie von Ebner- Eschenbach, Ida von Fleischl-Marxow, and Betty Paoli
307 -
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Thomas Mann’s Hands: Literature as Art and Profession in the German Fin de Siècle and the U.S. Middlebrow
333 -
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Contributors
357 -
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Bibliography
361 -
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Index
389
Publishing information
Pages and Images/Illustrations in book
eBook published on:
January 20, 2020
eBook ISBN:
9783110660142
Hardcover published on:
January 20, 2020
Hardcover ISBN:
9783110656077
Pages and Images/Illustrations in book
Front matter:
8
Main content:
393
Illustrations:
28
Coloured Illustrations:
2
Audience(s) for this book
Scholars of German Studies, German-Jewish Studies, History of the Book, Media Studies, Word and Image Studies
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com