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book: Market Strategies and German Literature in the Long Nineteenth Century
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Market Strategies and German Literature in the Long Nineteenth Century

  • Edited by: Vance Byrd and Ervin Malakaj
Language: English
Published/Copyright: 2020
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About this book

Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlightenment to World War II emerges as a collaborative enterprise driven by the interests of actors and institutions. These essays demonstrate how a network of authors, editors, and publishers devised mutually beneficial and, at times, conflicting strategies for achieving success on the rapidly evolving nineteenth-century German literary market. In particular, the contributors consider how these actors shaped a nineteenth-century literary market, which included the Jewish press, highbrow and lowbrow genres, and modernist publications. They explore the tensions felt as markets expanded and restrictions were imposed, which yielded resilient new publication strategies, fostered criticism, and led to formal innovations. The volume thus serves as major contribution to interdisciplinary research in nineteenth-century German literary, media, and cultural studies.

Author / Editor information

Vance Byrd, Grinnell College, Grinnell, Iowa, USA; Ervin Malakaj, The University of British Columbia, Vancouver, BC, Canada.


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I

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VII

Vance Byrd and Ervin Malakaj
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1
Part One: Proliferation Strategies

Richard B. Apgar
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25

Henning Marmulla
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55

Jonathan M. Hess
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73

Alexander Robert Phillips
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97
Part Two: Editorial Strategies

David A. Meola
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121

Jessica Resvick
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147

Ervin Malakaj
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171

Jan Behrs
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195
Part Three: Promotional Strategies

Vance Byrd
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219

Petra S. McGillen
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245

Shane D. Peterson
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269

Petra Watzke
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307

Tobias Boes
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333

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357

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Publishing information
Pages and Images/Illustrations in book
eBook published on:
January 20, 2020
eBook ISBN:
9783110660142
Hardcover published on:
January 20, 2020
Hardcover ISBN:
9783110656077
Pages and Images/Illustrations in book
Front matter:
8
Main content:
393
Illustrations:
28
Coloured Illustrations:
2
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