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3. The contribution of media studies to the understanding of science communication

  • Hans-Jürgen Bucher
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Science Communication
Ein Kapitel aus dem Buch Science Communication

Abstract

The concept of “medialization” has become a key concept for analyzing the interdependent relations between science, media and the public sphere. The intention of this article is a critical investigation of this concept from a perspective of media studies in order to distinguish its different meanings, thus making the concept applicable for empirical research. The investigation is conducted in two steps: In a first step four main theoretical approaches of medialization are discussed. In a second step the article focuses on three processes which have constituted the medialization of science communication in part since the beginning of its history. These processes are visualization, popularization and digitalization. Each of them has transformed science communication in a specific way and on a special level: Visualization enriches science communication with new visual modes of discourse; popularization extends the scope of the target audience by addressing persons with a wide range of pre-knowledges and attitudes towards science; digitalization adds a new sphere of communication for disseminating scientific knowledge and allows to transform monological one-to-many communication into dialogical many-to-many interaction. Analyzing these three processes can help to gain a deeper insight into the medialization of science communication as all exhibit the double-structure of medialization: they stand for an extension of media-based science communication as well as for repercussions of these innovations to science itself.

Abstract

The concept of “medialization” has become a key concept for analyzing the interdependent relations between science, media and the public sphere. The intention of this article is a critical investigation of this concept from a perspective of media studies in order to distinguish its different meanings, thus making the concept applicable for empirical research. The investigation is conducted in two steps: In a first step four main theoretical approaches of medialization are discussed. In a second step the article focuses on three processes which have constituted the medialization of science communication in part since the beginning of its history. These processes are visualization, popularization and digitalization. Each of them has transformed science communication in a specific way and on a special level: Visualization enriches science communication with new visual modes of discourse; popularization extends the scope of the target audience by addressing persons with a wide range of pre-knowledges and attitudes towards science; digitalization adds a new sphere of communication for disseminating scientific knowledge and allows to transform monological one-to-many communication into dialogical many-to-many interaction. Analyzing these three processes can help to gain a deeper insight into the medialization of science communication as all exhibit the double-structure of medialization: they stand for an extension of media-based science communication as well as for repercussions of these innovations to science itself.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface V
  3. Table of contents VII
  4. Introduction to the volume XI
  5. I. Perspectives of research on scholarly and science communication
  6. 1. Philosophy of science for science communication in twenty-two questions 3
  7. 2. Science understanding between scientific literacy and trust: contributions from psychological and educational research 29
  8. 3. The contribution of media studies to the understanding of science communication 51
  9. 4. Analyzing science communication through the lens of communication science: Reviewing the empirical evidence 77
  10. 5. Modeling science communication: from linear to more complex models 105
  11. 6. The contribution of laboratory studies, science studies and Science and Technology Studies (STS) to the understanding of scientific communication 123
  12. 7. The contribution of linguistics and semiotics to the understanding of science communication 143
  13. 8. The contribution of terminology research to the understanding of science communication 167
  14. 9. The study of student academic writing 187
  15. II. Text types, media, and practices of science communication
  16. 10. Epistemic genres 209
  17. 11. On the nature and role of visual representations in knowledge production and science communication 235
  18. 12. The lecture and the presentation – rhetorics and technology 257
  19. 13. Spoken language in science and the humanities 271
  20. 14. Scholarly reviewing 289
  21. 15. Scientific controversies 311
  22. 16. Symbolic notation in scientific communication: a panorama 335
  23. 17. The rise of symbolic notation in scientific communication: the case of mathematics 357
  24. 18. Grant proposal writing as a dialogic process 377
  25. III. Science, scientists, and the public
  26. 19. Communicative strategies of popularization of science (including science exhibitions, museums, magazines) 399
  27. 20. Science journalism 417
  28. 21. Teaching science journalism as a blueprint for future journalism education 439
  29. 22. Science communication and public relations: beyond borders 465
  30. 23. Science communication, advising, and advocacy in public debates 485
  31. 24. Forms of science presentations in public settings 515
  32. IV. Historical perspectives on science communication
  33. 25. Historical perspectives on internal scientific communication 547
  34. 26. Academic teaching: the lecture and the disputation in the history of erudition and science 569
  35. 27. Historical aspects of external science communication 585
  36. V. Science communication: present and future
  37. 28. Reconfigurations of science communication research in the digital age 603
  38. 29. The library in a changing world of scientific communication 625
  39. 30. Scholarly communication in social media 639
  40. 31. Current trends and future visions of (research on) science communication 657
  41. Contributors to this volume 689
  42. Index 697
https://doi.org/10.1515/9783110255522-003

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface V
  3. Table of contents VII
  4. Introduction to the volume XI
  5. I. Perspectives of research on scholarly and science communication
  6. 1. Philosophy of science for science communication in twenty-two questions 3
  7. 2. Science understanding between scientific literacy and trust: contributions from psychological and educational research 29
  8. 3. The contribution of media studies to the understanding of science communication 51
  9. 4. Analyzing science communication through the lens of communication science: Reviewing the empirical evidence 77
  10. 5. Modeling science communication: from linear to more complex models 105
  11. 6. The contribution of laboratory studies, science studies and Science and Technology Studies (STS) to the understanding of scientific communication 123
  12. 7. The contribution of linguistics and semiotics to the understanding of science communication 143
  13. 8. The contribution of terminology research to the understanding of science communication 167
  14. 9. The study of student academic writing 187
  15. II. Text types, media, and practices of science communication
  16. 10. Epistemic genres 209
  17. 11. On the nature and role of visual representations in knowledge production and science communication 235
  18. 12. The lecture and the presentation – rhetorics and technology 257
  19. 13. Spoken language in science and the humanities 271
  20. 14. Scholarly reviewing 289
  21. 15. Scientific controversies 311
  22. 16. Symbolic notation in scientific communication: a panorama 335
  23. 17. The rise of symbolic notation in scientific communication: the case of mathematics 357
  24. 18. Grant proposal writing as a dialogic process 377
  25. III. Science, scientists, and the public
  26. 19. Communicative strategies of popularization of science (including science exhibitions, museums, magazines) 399
  27. 20. Science journalism 417
  28. 21. Teaching science journalism as a blueprint for future journalism education 439
  29. 22. Science communication and public relations: beyond borders 465
  30. 23. Science communication, advising, and advocacy in public debates 485
  31. 24. Forms of science presentations in public settings 515
  32. IV. Historical perspectives on science communication
  33. 25. Historical perspectives on internal scientific communication 547
  34. 26. Academic teaching: the lecture and the disputation in the history of erudition and science 569
  35. 27. Historical aspects of external science communication 585
  36. V. Science communication: present and future
  37. 28. Reconfigurations of science communication research in the digital age 603
  38. 29. The library in a changing world of scientific communication 625
  39. 30. Scholarly communication in social media 639
  40. 31. Current trends and future visions of (research on) science communication 657
  41. Contributors to this volume 689
  42. Index 697
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Heruntergeladen am 22.12.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110255522-003/html
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