Chapter 26. Switzerland

Chapters in this book

1. Frontmatter i
2. Table of contents v
3. Chapter 1. Overview of public relations and communication management in Europe 1
4. Chapter 2. Austria 13
5. Chapter 3. Belgium 29
6. Intermezzo. A constructivistic approach to public relations 45
7. Chapter 4. Bosnia-Herzegovina 55
8. Chapter 5. Bulgaria 71
9. Chapter 6. Croatia 83
10. Chapter 7. Estonia 95
11. Chapter 8. Finland 107
12. Intermezzo. The reflective paradigm of public relations 121
13. Chapter 9. France 135
14. Chapter 10. Germany 153
15. Chapter 11. Greece 169
16. Chapter 12. Hungary 185
17. Chapter 13. Ireland 201
18. Intermezzo. The transitional approach to public relations 217
19. Chapter 14. Italy 227
20. Chapter 15. Malta 245
21. Chapter 16. The Netherlands 261
22. Chapter 17. Norway 277
23. Chapter 18. Poland 291
24. Intermezzo. The public sphere as central concept of public relations 309
25. Chapter 19. Portugal 317
26. Chapter 20. Russia 331
27. Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) 347
28. Chapter 22. Slovakia 363
29. Chapter 23. Slovenia 375
30. Intermezzo. Civil society and public relations 387
31. Chapter 24. Spain 393
32. Chapter 25. Sweden 413
33. Chapter 26. Switzerland 425
34. Chapter 27. Turkey 441
35. Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations 459
36. Chapter 28. United Kingdom 467
37. Chapter 29. New perspectives of public relations in Europe 485
38. Backmatter 497