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Table of contents
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Chapters in this book
- Frontmatter i
- Table of contents v
- Chapter 1. Overview of public relations and communication management in Europe 1
- Chapter 2. Austria 13
- Chapter 3. Belgium 29
- Intermezzo. A constructivistic approach to public relations 45
- Chapter 4. Bosnia-Herzegovina 55
- Chapter 5. Bulgaria 71
- Chapter 6. Croatia 83
- Chapter 7. Estonia 95
- Chapter 8. Finland 107
- Intermezzo. The reflective paradigm of public relations 121
- Chapter 9. France 135
- Chapter 10. Germany 153
- Chapter 11. Greece 169
- Chapter 12. Hungary 185
- Chapter 13. Ireland 201
- Intermezzo. The transitional approach to public relations 217
- Chapter 14. Italy 227
- Chapter 15. Malta 245
- Chapter 16. The Netherlands 261
- Chapter 17. Norway 277
- Chapter 18. Poland 291
- Intermezzo. The public sphere as central concept of public relations 309
- Chapter 19. Portugal 317
- Chapter 20. Russia 331
- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) 347
- Chapter 22. Slovakia 363
- Chapter 23. Slovenia 375
- Intermezzo. Civil society and public relations 387
- Chapter 24. Spain 393
- Chapter 25. Sweden 413
- Chapter 26. Switzerland 425
- Chapter 27. Turkey 441
- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations 459
- Chapter 28. United Kingdom 467
- Chapter 29. New perspectives of public relations in Europe 485
- Backmatter 497
Chapters in this book
- Frontmatter i
- Table of contents v
- Chapter 1. Overview of public relations and communication management in Europe 1
- Chapter 2. Austria 13
- Chapter 3. Belgium 29
- Intermezzo. A constructivistic approach to public relations 45
- Chapter 4. Bosnia-Herzegovina 55
- Chapter 5. Bulgaria 71
- Chapter 6. Croatia 83
- Chapter 7. Estonia 95
- Chapter 8. Finland 107
- Intermezzo. The reflective paradigm of public relations 121
- Chapter 9. France 135
- Chapter 10. Germany 153
- Chapter 11. Greece 169
- Chapter 12. Hungary 185
- Chapter 13. Ireland 201
- Intermezzo. The transitional approach to public relations 217
- Chapter 14. Italy 227
- Chapter 15. Malta 245
- Chapter 16. The Netherlands 261
- Chapter 17. Norway 277
- Chapter 18. Poland 291
- Intermezzo. The public sphere as central concept of public relations 309
- Chapter 19. Portugal 317
- Chapter 20. Russia 331
- Chapter 21. Serbia and Montenegro (The Federal Republic of Yugoslavia) 347
- Chapter 22. Slovakia 363
- Chapter 23. Slovenia 375
- Intermezzo. Civil society and public relations 387
- Chapter 24. Spain 393
- Chapter 25. Sweden 413
- Chapter 26. Switzerland 425
- Chapter 27. Turkey 441
- Intermezzo. Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations 459
- Chapter 28. United Kingdom 467
- Chapter 29. New perspectives of public relations in Europe 485
- Backmatter 497