@inbook{Röttger+2004+425+440,
url = {https://doi.org/10.1515/9783110197198.425},
title = {Chapter 26. Switzerland},
booktitle = {Public Relations and Communication Management in Europe},
booktitle = {A Nation-by-Nation Introduction to Public Relations Theory and Practice},
author = {Ulrike Röttger},
editor = {Betteke van Ruler and Dejan Vercic},
publisher = {De Gruyter Mouton},
address = {Berlin, New York},
pages = {425--440},
doi = {doi:10.1515/9783110197198.425},
isbn = {9783110197198},
year = {2004},
lastchecked = {2026-05-04}
}