Home Linguistics & Semiotics 14. Celebrations of a satirical song: Ideologies of anti-racism in the media
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14. Celebrations of a satirical song: Ideologies of anti-racism in the media

  • Julia McKinney and Elaine W. Chun
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Multiple Perspectives on Language Play
This chapter is in the book Multiple Perspectives on Language Play

Abstract

This chapter examines mainstream media discourses that celebrated a satirical anti-racist YouTube video by a Chinese American named Jimmy Wong. Focusing on nine widely circulating spoken and written media texts, we identify four highly praised dimensions of Wong’s video: first, how he had outwitted a racist individual, second, how his viral success had led to his public celebrity, third, how he embodied personal genius, and fourth, how he had adopted an appropriately light-hearted tone for public discourse. We argue that while these media discourses appeared to presume an anti-racist stance, they inadvertently reproduced a “folk ideology” of racism that placed limits on anti-racist possibilities. In other words, while humorous language play can potentially subvert racist images, media romanticizations of humor may reproduce the very assumptions that keep racist ideologies in place.

Abstract

This chapter examines mainstream media discourses that celebrated a satirical anti-racist YouTube video by a Chinese American named Jimmy Wong. Focusing on nine widely circulating spoken and written media texts, we identify four highly praised dimensions of Wong’s video: first, how he had outwitted a racist individual, second, how his viral success had led to his public celebrity, third, how he embodied personal genius, and fourth, how he had adopted an appropriately light-hearted tone for public discourse. We argue that while these media discourses appeared to presume an anti-racist stance, they inadvertently reproduced a “folk ideology” of racism that placed limits on anti-racist possibilities. In other words, while humorous language play can potentially subvert racist images, media romanticizations of humor may reproduce the very assumptions that keep racist ideologies in place.

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