Startseite Linguistik & Semiotik 14. Celebrations of a satirical song: Ideologies of anti-racism in the media
Kapitel
Lizenziert
Nicht lizenziert Erfordert eine Authentifizierung

14. Celebrations of a satirical song: Ideologies of anti-racism in the media

  • Julia McKinney und Elaine W. Chun
Veröffentlichen auch Sie bei De Gruyter Brill

Abstract

This chapter examines mainstream media discourses that celebrated a satirical anti-racist YouTube video by a Chinese American named Jimmy Wong. Focusing on nine widely circulating spoken and written media texts, we identify four highly praised dimensions of Wong’s video: first, how he had outwitted a racist individual, second, how his viral success had led to his public celebrity, third, how he embodied personal genius, and fourth, how he had adopted an appropriately light-hearted tone for public discourse. We argue that while these media discourses appeared to presume an anti-racist stance, they inadvertently reproduced a “folk ideology” of racism that placed limits on anti-racist possibilities. In other words, while humorous language play can potentially subvert racist images, media romanticizations of humor may reproduce the very assumptions that keep racist ideologies in place.

Abstract

This chapter examines mainstream media discourses that celebrated a satirical anti-racist YouTube video by a Chinese American named Jimmy Wong. Focusing on nine widely circulating spoken and written media texts, we identify four highly praised dimensions of Wong’s video: first, how he had outwitted a racist individual, second, how his viral success had led to his public celebrity, third, how he embodied personal genius, and fourth, how he had adopted an appropriately light-hearted tone for public discourse. We argue that while these media discourses appeared to presume an anti-racist stance, they inadvertently reproduced a “folk ideology” of racism that placed limits on anti-racist possibilities. In other words, while humorous language play can potentially subvert racist images, media romanticizations of humor may reproduce the very assumptions that keep racist ideologies in place.

Heruntergeladen am 27.9.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9781501503993-015/html
Button zum nach oben scrollen