index

Kapitel in diesem Buch

1. Frontmatter I
2. Contents V
3. Foreword IX
4. Acknowledgments XI
5. Introduction XIII
6. PART I UNDERSTANDING JAPANESE VISITORS
7. Chapter 1 Reasons for Overseas Travel 1
8. Chapter 2 Visitor Attractions and Sports Activities 15
9. Chapter 3 Visitor Profile and Market Segmentation 26
10. Chapter 4 Promotion Media and Other Promotion strategies 46
11. PART II CATERING TO JAPANESE VISITORS
12. Chapter 5 Hotel Service for Japanese Visitors 57
13. Chapter 6 Food and Beverage Service for Japanese Visitors 79
14. Chapter 7 Shopping Habits and Souvenir Merchandising 98
15. Chapter 8 Air Transportation and Local Sightseeing Tours 123
16. Chapter 9 Nonverbal Communication in Customer Contacts 130
17. PART III DOING BUSINESS WITH JAPANESE TRAVEL COMPANIES
18. Chapter 10 Japanese Travel Agencies and Tour Products 143
19. Chapter 11 initiating and Maintaining Business contacts 157
20. Chapter 12 Contract Negotiation and Japanese Business Culture 171
21. Appendix I 187
22. Appendix II 191
23. Notes 193
24. Glossary of Japanese Terms 197
25. index 201