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University of Hawai'i Press
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Welcoming the Japanese Visitor
Insights, Tips, Tactics
Language:
English
Published/Copyright:
1996
Topics
-
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Frontmatter
I -
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Contents
V -
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Foreword
IX -
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Acknowledgments
XI -
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Introduction
XIII - PART I UNDERSTANDING JAPANESE VISITORS
-
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Chapter 1 Reasons for Overseas Travel
1 -
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Chapter 2 Visitor Attractions and Sports Activities
15 -
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Chapter 3 Visitor Profile and Market Segmentation
26 -
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Chapter 4 Promotion Media and Other Promotion strategies
46 - PART II CATERING TO JAPANESE VISITORS
-
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Chapter 5 Hotel Service for Japanese Visitors
57 -
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Chapter 6 Food and Beverage Service for Japanese Visitors
79 -
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Chapter 7 Shopping Habits and Souvenir Merchandising
98 -
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Chapter 8 Air Transportation and Local Sightseeing Tours
123 -
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Chapter 9 Nonverbal Communication in Customer Contacts
130 - PART III DOING BUSINESS WITH JAPANESE TRAVEL COMPANIES
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Chapter 10 Japanese Travel Agencies and Tour Products
143 -
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Chapter 11 initiating and Maintaining Business contacts
157 -
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Chapter 12 Contract Negotiation and Japanese Business Culture
171 -
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Appendix I
187 -
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Appendix II
191 -
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Notes
193 -
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Glossary of Japanese Terms
197 -
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index
201
Publishing information
Pages and Images/Illustrations in book
eBook published on:
May 23, 2022
eBook ISBN:
9780824842086
Pages and Images/Illustrations in book
eBook ISBN:
9780824842086
Audience(s) for this book
For a non-specialist adult audience
