Selling to the World

Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. FIGURES ix
4. TABLES xii
5. ABBREVIATIONS xiii
6. ACKNOWLEDGEMENTS xiv
7. CHRONOLOGY xvii
8. INTRODUCTION 1
9. Section 1 THE PUBLISHING INFRASTRUCTURE: 1880–1980
10. Overview 13
11. The Competitors 16
12. The Professionalisation of Publishing 31
13. Library Provision in Scotland 41
14. The Business of Publishing 54
15. Selling to the World 71
16. The Development of the Bookshop 83
17. Section 2 PRODUCTION, FORM AND IMAGE
18. Overview 92
19. The Material Book 95
20. Typography 122
21. Design and Illustration 148
22. The Book and Photography 168
23. Section 3 PUBLISHING POLICIES: THE LITERARY CULTURE
24. Overview 182
25. The Changing Face of the Publishing House: 1880–1980 185
26. Literary Publishing: 1880–1914 203
27. Literary Publishing: 1914–45 223
28. Literary Publishing: 1945–2000 250
29. The Gaelic Book 277
30. Section 4 PUBLISHING POLICIES: THE DIVERSITY OF PRINT
31. Overview 295
32. Religious Publishing 298
33. Educational, Academic and Legal Publishing 311
34. Scientific, Technical and Medical Publishing 330
35. Reference Publishing 346
36. Children’s Books 352
37. Magazines and Comics 368
38. Section 5 AUTHORS AND READERS
39. Overview 385
40. Authors in the Literary Marketplace 388
41. The Economics of Authorship 409
42. Readers and Reading 431
43. Section 6 THE FUTURE OF THE BOOK IN SCOTLAND
44. Trends and Prospects from 2000 455
45. CONTRIBUTORS 478
46. BIBLIOGRAPHY 484
47. INDEX 503