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Chapter 1. A view of “mixed metaphor” within a conceptual metaphor theory framework

  • Zoltán Kövecses
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Mixing Metaphor
This chapter is in the book Mixing Metaphor

Abstract

How does conceptual metaphor theory handle mixed metaphors? Several metaphor scholars argue that mixed metaphor is a phenomenon that conceptual metaphor theory cannot handle. Their argument is that, given the claims of conceptual metaphor theory, mixed metaphors should not occur at all. This is because once a conceptual metaphor is activated in discourse by means of a linguistic metaphor, that conceptual metaphor should lead to and support the use of further linguistic examples of the same conceptual metaphor. However, in real discourse, the argument goes, most metaphors are mixed, which indicates that conceptual metaphors are not activated and thus do not lead to further consistent linguistic metaphors of the same conceptual metaphor. In the paper, I will argue that the idea of the production of consistent and homogeneous linguistic examples does not necessarily follow from conceptual metaphor theory and that, as a matter of fact, the opposite is the case: given conceptual metaphor theory, we should expect the use of mixed metaphors in natural discourse.

Abstract

How does conceptual metaphor theory handle mixed metaphors? Several metaphor scholars argue that mixed metaphor is a phenomenon that conceptual metaphor theory cannot handle. Their argument is that, given the claims of conceptual metaphor theory, mixed metaphors should not occur at all. This is because once a conceptual metaphor is activated in discourse by means of a linguistic metaphor, that conceptual metaphor should lead to and support the use of further linguistic examples of the same conceptual metaphor. However, in real discourse, the argument goes, most metaphors are mixed, which indicates that conceptual metaphors are not activated and thus do not lead to further consistent linguistic metaphors of the same conceptual metaphor. In the paper, I will argue that the idea of the production of consistent and homogeneous linguistic examples does not necessarily follow from conceptual metaphor theory and that, as a matter of fact, the opposite is the case: given conceptual metaphor theory, we should expect the use of mixed metaphors in natural discourse.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Introduction
  4. Introduction vii
  5. Part I. Is Mixed Metaphor a Problem?
  6. Chapter 1. A view of “mixed metaphor” within a conceptual metaphor theory framework 3
  7. Chapter 2. Mixed metaphors from a discourse dynamics perspective 17
  8. Chapter 3. Why mixed metaphors make sense 31
  9. Chapter 4. Tackling mixed metaphors in discourse 57
  10. Part II. Reasons for Mixing Metaphor
  11. Chapter 5. Mixed metaphor 75
  12. Chapter 6. Mixed metaphor is a question of deliberateness 113
  13. Chapter 7. When languages and cultures meet 133
  14. Chapter 8. The ‘dull roar’ and the ‘burning barbed wire pantyhose’ 155
  15. Part III. Effects of Mixing Metaphor
  16. Chapter 9. We drink with our eyes first 179
  17. Chapter 10. A corpus-based study of ‘mixed metaphor’ as a metalinguistic comment 203
  18. Chapter 11. Mixing in pictorial and multimodal metaphors? 223
  19. Chapter 12. Extended metaphor in the web of discourse 241
  20. Index 267
https://doi.org/10.1075/milcc.6.01kov

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Introduction
  4. Introduction vii
  5. Part I. Is Mixed Metaphor a Problem?
  6. Chapter 1. A view of “mixed metaphor” within a conceptual metaphor theory framework 3
  7. Chapter 2. Mixed metaphors from a discourse dynamics perspective 17
  8. Chapter 3. Why mixed metaphors make sense 31
  9. Chapter 4. Tackling mixed metaphors in discourse 57
  10. Part II. Reasons for Mixing Metaphor
  11. Chapter 5. Mixed metaphor 75
  12. Chapter 6. Mixed metaphor is a question of deliberateness 113
  13. Chapter 7. When languages and cultures meet 133
  14. Chapter 8. The ‘dull roar’ and the ‘burning barbed wire pantyhose’ 155
  15. Part III. Effects of Mixing Metaphor
  16. Chapter 9. We drink with our eyes first 179
  17. Chapter 10. A corpus-based study of ‘mixed metaphor’ as a metalinguistic comment 203
  18. Chapter 11. Mixing in pictorial and multimodal metaphors? 223
  19. Chapter 12. Extended metaphor in the web of discourse 241
  20. Index 267
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