1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor
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Raymond W. Gibbs
Abstract
This chapter provides a brief overview of the many intellectual accomplishments of real-world metaphor scholars during the past ten years, and offers my personal speculations about the course of future research on metaphor in the real world. I pay particular attention to methodological advances and the willingness of current metaphor scholars to address difficult problems in trying to study metaphor in various real-world contexts. This attention to methodological problems has direct implications for contemporary theories of metaphor, and several questions will likely attract the attention of metaphor scholars over the next ten years, many having to do with understanding the complexity of metaphoric meanings in context.
Abstract
This chapter provides a brief overview of the many intellectual accomplishments of real-world metaphor scholars during the past ten years, and offers my personal speculations about the course of future research on metaphor in the real world. I pay particular attention to methodological advances and the willingness of current metaphor scholars to address difficult problems in trying to study metaphor in various real-world contexts. This attention to methodological problems has direct implications for contemporary theories of metaphor, and several questions will likely attract the attention of metaphor scholars over the next ten years, many having to do with understanding the complexity of metaphoric meanings in context.
Chapters in this book
- Prelim pages i
- Table of contents v
- Editors’ introduction vii
- 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor 1
-
1. Metaphor and language learning
- 2. Can people be cold and warm? 21
- 3. Grasping the point 35
- 4. “Drugs, traffic, and many other dirty interests” 63
- 5. The gaps to be filled 81
- 6. A cross-cultural study of metaphoric understanding 105
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2. Capturing and analysing metaphors
- 7. Love, metaphor and responsibility 125
- 8. A critical look at the desktop metaphor 30 years on 145
- 9. Pragglejaz in practice 165
- 10. Mapping principles for conceptual metaphors 185
- 11. Systematicity in metaphor and the use of invariant mappings 209
- 12. Attitude, style and context 245
- 13. A genre approach to imagery in winespeak 265
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3. The function of metaphor in discourse
- 14. Wot no similes? 291
- 15. Metaphor marking and metaphor typological and functional ranges in business periodicals 309
- 16. Critical analysis of creative metaphors in political speeches 321
- 17. Metaphor in physical-and-speech action expressions 333
- 18. The evaluative properties of metaphors 357
- Index of names 375
- Index of terms 381
Chapters in this book
- Prelim pages i
- Table of contents v
- Editors’ introduction vii
- 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor 1
-
1. Metaphor and language learning
- 2. Can people be cold and warm? 21
- 3. Grasping the point 35
- 4. “Drugs, traffic, and many other dirty interests” 63
- 5. The gaps to be filled 81
- 6. A cross-cultural study of metaphoric understanding 105
-
2. Capturing and analysing metaphors
- 7. Love, metaphor and responsibility 125
- 8. A critical look at the desktop metaphor 30 years on 145
- 9. Pragglejaz in practice 165
- 10. Mapping principles for conceptual metaphors 185
- 11. Systematicity in metaphor and the use of invariant mappings 209
- 12. Attitude, style and context 245
- 13. A genre approach to imagery in winespeak 265
-
3. The function of metaphor in discourse
- 14. Wot no similes? 291
- 15. Metaphor marking and metaphor typological and functional ranges in business periodicals 309
- 16. Critical analysis of creative metaphors in political speeches 321
- 17. Metaphor in physical-and-speech action expressions 333
- 18. The evaluative properties of metaphors 357
- Index of names 375
- Index of terms 381
