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Chapter 10. Creative journeys

Metaphors of metastasis in press popularization articles
  • Julia T. Williams Camus
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Performing Metaphoric Creativity across Modes and Contexts
This chapter is in the book Performing Metaphoric Creativity across Modes and Contexts

Abstract

This chapter draws on the notion of creative recontextualization to explore how metastasis is recontextualized through metaphor in a bilingual English-Spanish corpus of press popularization articles on cancer. The quantitative and qualitative analysis revealed marked cross-cultural differences. Thus, while the English subcorpus presents the process with little metaphorical aid, the Spanish subcorpus displays a wider array of images involving movement. Nevertheless, the use of metaphor in both subcorpora generally involved a creative recontextualization of the source domains found in more specialized scientific genres for metastasis (invasion and colonization, dissemination and migration) through the ‘opening up’ of theory-constitutive metaphors. In addition, a particularly creative strategy was the personification of biological entities, which were vilified and portrayed as participating in delinquent activities.

Abstract

This chapter draws on the notion of creative recontextualization to explore how metastasis is recontextualized through metaphor in a bilingual English-Spanish corpus of press popularization articles on cancer. The quantitative and qualitative analysis revealed marked cross-cultural differences. Thus, while the English subcorpus presents the process with little metaphorical aid, the Spanish subcorpus displays a wider array of images involving movement. Nevertheless, the use of metaphor in both subcorpora generally involved a creative recontextualization of the source domains found in more specialized scientific genres for metastasis (invasion and colonization, dissemination and migration) through the ‘opening up’ of theory-constitutive metaphors. In addition, a particularly creative strategy was the personification of biological entities, which were vilified and portrayed as participating in delinquent activities.

Chapters in this book

  1. Prelim pages i
  2. Table of contents vii
  3. Preface ix
  4. Chapter 1. Introduction 1
  5. Chapter 2. Metaphor in multimodal creativity 19
  6. Chapter 3. Music, metaphor, and creativity 43
  7. Chapter 4. Singing for peace 71
  8. Chapter 5. Metaphor emergence in cinematic discourse 97
  9. Chapter 6. What makes an advert go viral? 119
  10. Chapter 7. Metaphorical creativity in political cartoons 153
  11. Chapter 8. Disentangling metaphoric communication 175
  12. Chapter 9. Sensory landscapes 197
  13. Chapter 10. Creative journeys 221
  14. Chapter 11. Multimodal creativity in figurative use 249
  15. Chapter 12. “Born from the heart” 281
  16. Chapter 13. Figuring it out 311
  17. Index 343
https://doi.org/10.1075/ftl.7.10wil

Chapters in this book

  1. Prelim pages i
  2. Table of contents vii
  3. Preface ix
  4. Chapter 1. Introduction 1
  5. Chapter 2. Metaphor in multimodal creativity 19
  6. Chapter 3. Music, metaphor, and creativity 43
  7. Chapter 4. Singing for peace 71
  8. Chapter 5. Metaphor emergence in cinematic discourse 97
  9. Chapter 6. What makes an advert go viral? 119
  10. Chapter 7. Metaphorical creativity in political cartoons 153
  11. Chapter 8. Disentangling metaphoric communication 175
  12. Chapter 9. Sensory landscapes 197
  13. Chapter 10. Creative journeys 221
  14. Chapter 11. Multimodal creativity in figurative use 249
  15. Chapter 12. “Born from the heart” 281
  16. Chapter 13. Figuring it out 311
  17. Index 343
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