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Chapter 2. Metaphor in multimodal creativity

  • Lacey Okonski , Raymond W. Gibbs and Elaine Chen
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Performing Metaphoric Creativity across Modes and Contexts
This chapter is in the book Performing Metaphoric Creativity across Modes and Contexts

Abstract

This chapter describes the role that metaphor plays in multimodal creativity in several creative endeavors, specifically music, art, dance, and advertising. Many creative instances of metaphor performance rely on entrenched metaphorical concepts that get manifested in very specific, concrete ways in different artistic domains. Furthermore, although metaphorical thought and language are typically believed to map information from an embodied source domain into more abstract target domains, we argue that creative multimodal performance emerges from people’s very ordinary, yet still highly metaphorical, conceptualizations of mundane bodily experiences. We explore multimodal creativity not just from seeking metaphors as manifested in different domains (e.g., music, art, dance), but also from the ways people talk about creative expressions and understandings.

Abstract

This chapter describes the role that metaphor plays in multimodal creativity in several creative endeavors, specifically music, art, dance, and advertising. Many creative instances of metaphor performance rely on entrenched metaphorical concepts that get manifested in very specific, concrete ways in different artistic domains. Furthermore, although metaphorical thought and language are typically believed to map information from an embodied source domain into more abstract target domains, we argue that creative multimodal performance emerges from people’s very ordinary, yet still highly metaphorical, conceptualizations of mundane bodily experiences. We explore multimodal creativity not just from seeking metaphors as manifested in different domains (e.g., music, art, dance), but also from the ways people talk about creative expressions and understandings.

Chapters in this book

  1. Prelim pages i
  2. Table of contents vii
  3. Preface ix
  4. Chapter 1. Introduction 1
  5. Chapter 2. Metaphor in multimodal creativity 19
  6. Chapter 3. Music, metaphor, and creativity 43
  7. Chapter 4. Singing for peace 71
  8. Chapter 5. Metaphor emergence in cinematic discourse 97
  9. Chapter 6. What makes an advert go viral? 119
  10. Chapter 7. Metaphorical creativity in political cartoons 153
  11. Chapter 8. Disentangling metaphoric communication 175
  12. Chapter 9. Sensory landscapes 197
  13. Chapter 10. Creative journeys 221
  14. Chapter 11. Multimodal creativity in figurative use 249
  15. Chapter 12. “Born from the heart” 281
  16. Chapter 13. Figuring it out 311
  17. Index 343
https://doi.org/10.1075/ftl.7.02oko

Chapters in this book

  1. Prelim pages i
  2. Table of contents vii
  3. Preface ix
  4. Chapter 1. Introduction 1
  5. Chapter 2. Metaphor in multimodal creativity 19
  6. Chapter 3. Music, metaphor, and creativity 43
  7. Chapter 4. Singing for peace 71
  8. Chapter 5. Metaphor emergence in cinematic discourse 97
  9. Chapter 6. What makes an advert go viral? 119
  10. Chapter 7. Metaphorical creativity in political cartoons 153
  11. Chapter 8. Disentangling metaphoric communication 175
  12. Chapter 9. Sensory landscapes 197
  13. Chapter 10. Creative journeys 221
  14. Chapter 11. Multimodal creativity in figurative use 249
  15. Chapter 12. “Born from the heart” 281
  16. Chapter 13. Figuring it out 311
  17. Index 343
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