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Chapter 4. Turning the heart into a neighbour

(Re)framing Kosovo in Serbian political discourse

Abstract

This chapter explores the role of conceptual metaphor and metonymy in the framing of Kosovo in the Serbian political discourse related to the EU-mediated negotiations on the normalization of Serbia–Kosovo relations. The analysis, set against the theoretical background of cognitive linguistics, shows that the Serbian political discourse under examination features conflicting metaphors for Kosovo and abounds in the toponymic capital for x metonymies in reference to the process participants. The findings concern the conceptual and evaluative nature of metaphors in political discourse, the discursive challenging of metaphor and metonymy appropriateness, the discursive emergence of alternative frames, the role of metaphor and metonymy in maintaining inequality in discourse, and the role of metonymy as an avoidance strategy in discourse.

Abstract

This chapter explores the role of conceptual metaphor and metonymy in the framing of Kosovo in the Serbian political discourse related to the EU-mediated negotiations on the normalization of Serbia–Kosovo relations. The analysis, set against the theoretical background of cognitive linguistics, shows that the Serbian political discourse under examination features conflicting metaphors for Kosovo and abounds in the toponymic capital for x metonymies in reference to the process participants. The findings concern the conceptual and evaluative nature of metaphors in political discourse, the discursive challenging of metaphor and metonymy appropriateness, the discursive emergence of alternative frames, the role of metaphor and metonymy in maintaining inequality in discourse, and the role of metonymy as an avoidance strategy in discourse.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Notes on Contributors vii
  4. Introduction 1
  5. Part I. Investigating the language of financial and organisational crisis
  6. Chapter 1. Crisis Marketing through conceptual ontology in metaphor in financial reporting 23
  7. Chapter 2. From economic crisis to austerity policies through conceptual metaphor 51
  8. Chapter 3. Responding to organisational misbehaviour 87
  9. Part II. Understanding discourses of political conflicts
  10. Chapter 4. Turning the heart into a neighbour 111
  11. Chapter 5. “Today, the long Arab winter has begun to thaw” 137
  12. Chapter 6. Metaphors for protest 169
  13. Part III. Studying personal crisis in psychotherapy and narrative
  14. Chapter 7. The ‘transformative’ power of metaphor 199
  15. Chapter 8. Co-constructing ‘crisis’ with metaphor 231
  16. Chapter 9. Narrative modulation in the storytelling of breast cancer survivors’ transitional experiences 255
  17. Chapter 10. Framing the onset of obsessive-compulsive disorder (OCD) 281
  18. Index 305
The Language of Crisis
This chapter is in the book The Language of Crisis
https://doi.org/10.1075/dapsac.87.04ras

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Notes on Contributors vii
  4. Introduction 1
  5. Part I. Investigating the language of financial and organisational crisis
  6. Chapter 1. Crisis Marketing through conceptual ontology in metaphor in financial reporting 23
  7. Chapter 2. From economic crisis to austerity policies through conceptual metaphor 51
  8. Chapter 3. Responding to organisational misbehaviour 87
  9. Part II. Understanding discourses of political conflicts
  10. Chapter 4. Turning the heart into a neighbour 111
  11. Chapter 5. “Today, the long Arab winter has begun to thaw” 137
  12. Chapter 6. Metaphors for protest 169
  13. Part III. Studying personal crisis in psychotherapy and narrative
  14. Chapter 7. The ‘transformative’ power of metaphor 199
  15. Chapter 8. Co-constructing ‘crisis’ with metaphor 231
  16. Chapter 9. Narrative modulation in the storytelling of breast cancer survivors’ transitional experiences 255
  17. Chapter 10. Framing the onset of obsessive-compulsive disorder (OCD) 281
  18. Index 305
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