Chapter 1. Crisis Marketing through conceptual ontology in metaphor in financial reporting
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Michael O’Mara-Shimek
Abstract
This chapter explores basic ethical questions and implications of using metaphor in financial news reporting during crisis scenarios, and the relationship between these uses and common ideals and industry standards for journalism excellence. This research defends that Right to Information (RTI) provides a practical approach for discussing metaphor’s congruence with such ideals towards a more transparent and reliable financial journalism in times of market uncertainty. This work also argues that an RTI informed perspective on metaphor analysis enriches the central assumptions and commitments of Critical Discourse Analysis (CDA) involving power dynamics and justice in society through discourse: RTI informed uses of metaphor in crisis reporting is an offshoot of the central human right to information.
Abstract
This chapter explores basic ethical questions and implications of using metaphor in financial news reporting during crisis scenarios, and the relationship between these uses and common ideals and industry standards for journalism excellence. This research defends that Right to Information (RTI) provides a practical approach for discussing metaphor’s congruence with such ideals towards a more transparent and reliable financial journalism in times of market uncertainty. This work also argues that an RTI informed perspective on metaphor analysis enriches the central assumptions and commitments of Critical Discourse Analysis (CDA) involving power dynamics and justice in society through discourse: RTI informed uses of metaphor in crisis reporting is an offshoot of the central human right to information.
Chapters in this book
- Prelim pages i
- Table of contents v
- Notes on Contributors vii
- Introduction 1
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Part I. Investigating the language of financial and organisational crisis
- Chapter 1. Crisis Marketing through conceptual ontology in metaphor in financial reporting 23
- Chapter 2. From economic crisis to austerity policies through conceptual metaphor 51
- Chapter 3. Responding to organisational misbehaviour 87
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Part II. Understanding discourses of political conflicts
- Chapter 4. Turning the heart into a neighbour 111
- Chapter 5. “Today, the long Arab winter has begun to thaw” 137
- Chapter 6. Metaphors for protest 169
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Part III. Studying personal crisis in psychotherapy and narrative
- Chapter 7. The ‘transformative’ power of metaphor 199
- Chapter 8. Co-constructing ‘crisis’ with metaphor 231
- Chapter 9. Narrative modulation in the storytelling of breast cancer survivors’ transitional experiences 255
- Chapter 10. Framing the onset of obsessive-compulsive disorder (OCD) 281
- Index 305
Chapters in this book
- Prelim pages i
- Table of contents v
- Notes on Contributors vii
- Introduction 1
-
Part I. Investigating the language of financial and organisational crisis
- Chapter 1. Crisis Marketing through conceptual ontology in metaphor in financial reporting 23
- Chapter 2. From economic crisis to austerity policies through conceptual metaphor 51
- Chapter 3. Responding to organisational misbehaviour 87
-
Part II. Understanding discourses of political conflicts
- Chapter 4. Turning the heart into a neighbour 111
- Chapter 5. “Today, the long Arab winter has begun to thaw” 137
- Chapter 6. Metaphors for protest 169
-
Part III. Studying personal crisis in psychotherapy and narrative
- Chapter 7. The ‘transformative’ power of metaphor 199
- Chapter 8. Co-constructing ‘crisis’ with metaphor 231
- Chapter 9. Narrative modulation in the storytelling of breast cancer survivors’ transitional experiences 255
- Chapter 10. Framing the onset of obsessive-compulsive disorder (OCD) 281
- Index 305