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Chapter 7. Variations of metaphors in party manifestos about EU finality

Assessing party positions through conceptual metaphors

Abstract

The literature on party positions on European integration and the closely related literature on Euroscepticism rely largely, from a methodological point of view, on coding of election manifestos and expert surveys/judgments. This paper opts for a different approach to study party positions on European integration based on an analysis of variation of the metaphors used by political parties in the discourse about the EU political finality. On the basis of key conceptual metaphors used in the discourse on EU finality that are identified in the relevant literature as well as the corpus itself, we analyze Czech political parties’ election manifestos issued for the 2004, 2009 and 2014 European Parliament elections. The analysis is then connected to party positions on European integration.

Abstract

The literature on party positions on European integration and the closely related literature on Euroscepticism rely largely, from a methodological point of view, on coding of election manifestos and expert surveys/judgments. This paper opts for a different approach to study party positions on European integration based on an analysis of variation of the metaphors used by political parties in the discourse about the EU political finality. On the basis of key conceptual metaphors used in the discourse on EU finality that are identified in the relevant literature as well as the corpus itself, we analyze Czech political parties’ election manifestos issued for the 2004, 2009 and 2014 European Parliament elections. The analysis is then connected to party positions on European integration.

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