Chapter 3. The rhetorical use of political metaphor before, during and after the presidency
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Nikolina Borčić
Abstract
This paper examines the ways in which politicians, depending on their political position, employ political metaphors as a tool to create a public image. Therefore, the use of political metaphors is analyzed through the prism of synergies of political topics, rhetorical strategies of evaluation and the use of personification. The research has been conducted on the sample of political interviews with the former Croatian President Ivo Josipović in a weekly talk show Nedjeljom u dva (Two o’clock on Sunday), aired on Croatian Television’s first TV channel. The analysis was based on making a distinction between the political phases of the chosen politician (presidential candidate, elected president, former president and politician). The aim of the paper was to point out how the same politician used the same source domain in an interrelation with the topic and as support for different argument functions. The results suggest that differentiating between political roles enable a view on how this particular politician frames his political debate depending on his function and goals.
Abstract
This paper examines the ways in which politicians, depending on their political position, employ political metaphors as a tool to create a public image. Therefore, the use of political metaphors is analyzed through the prism of synergies of political topics, rhetorical strategies of evaluation and the use of personification. The research has been conducted on the sample of political interviews with the former Croatian President Ivo Josipović in a weekly talk show Nedjeljom u dva (Two o’clock on Sunday), aired on Croatian Television’s first TV channel. The analysis was based on making a distinction between the political phases of the chosen politician (presidential candidate, elected president, former president and politician). The aim of the paper was to point out how the same politician used the same source domain in an interrelation with the topic and as support for different argument functions. The results suggest that differentiating between political roles enable a view on how this particular politician frames his political debate depending on his function and goals.
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction: Studying variation in political metaphor 1
- Chapter 1. First Lady, Secretary of State and Presidential Candidate 13
- Chapter 2. Fairies, Christmas miracles and sham marriages 35
- Chapter 3. The rhetorical use of political metaphor before, during and after the presidency 61
- Chapter 4. Knifed in the back 83
- Chapter 5. Greek metaphors in the fiscal straightjacket 107
- Chapter 6. The use of sensorimotor-based concepts during and after presidential campaigns 131
- Chapter 7. Variations of metaphors in party manifestos about EU finality 151
- Chapter 8. Variation in methods for studying political metaphor 177
- Conclusion 195
- Biographical notes 207
- Index 211
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction: Studying variation in political metaphor 1
- Chapter 1. First Lady, Secretary of State and Presidential Candidate 13
- Chapter 2. Fairies, Christmas miracles and sham marriages 35
- Chapter 3. The rhetorical use of political metaphor before, during and after the presidency 61
- Chapter 4. Knifed in the back 83
- Chapter 5. Greek metaphors in the fiscal straightjacket 107
- Chapter 6. The use of sensorimotor-based concepts during and after presidential campaigns 131
- Chapter 7. Variations of metaphors in party manifestos about EU finality 151
- Chapter 8. Variation in methods for studying political metaphor 177
- Conclusion 195
- Biographical notes 207
- Index 211
