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Chapter 8. Variation in methods for studying political metaphor

Comparing experiments and discourse analysis
  • Paul H. Thibodeau , James Fleming and Maya Lannen
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Variation in Political Metaphor
This chapter is in the book Variation in Political Metaphor

Abstract

This chapter explores methodological variation in the study of political metaphor, focusing on a comparison of two approaches: the Critical Discourse Approach (CDA) and experiments (the Response Elicitation Approach; REA). What kinds of political metaphors have been investigated on the two approaches and what insights have these studies revealed? What are the strengths and limitations of each approach? As cognitive psychologists, we have more experience with experiments, and our discussion is grounded in an exposition of the logic and mechanics of experimental design. But we advocate for methodological pluralism because understanding political metaphor is a multifaceted, interdisciplinary endeavor. Some research questions are better addressed through discourse analysis; others are better addressed with experiments; scholars should use the method that is best suited to addressing their research question.

Abstract

This chapter explores methodological variation in the study of political metaphor, focusing on a comparison of two approaches: the Critical Discourse Approach (CDA) and experiments (the Response Elicitation Approach; REA). What kinds of political metaphors have been investigated on the two approaches and what insights have these studies revealed? What are the strengths and limitations of each approach? As cognitive psychologists, we have more experience with experiments, and our discussion is grounded in an exposition of the logic and mechanics of experimental design. But we advocate for methodological pluralism because understanding political metaphor is a multifaceted, interdisciplinary endeavor. Some research questions are better addressed through discourse analysis; others are better addressed with experiments; scholars should use the method that is best suited to addressing their research question.

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