Chapter 6. The use of sensorimotor-based concepts during and after presidential campaigns
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Liane Stroebel
Abstract
Sensorimotor-based concepts (SBCs), a variation of political metaphors, are frequently used in political discourse. The particular challenge with these kinds of metaphors is that for a long time they have kept a low profile. SBCs are basic level concepts and can be used, not only frequently, but also iteratively to convey a subliminal story line. The present paper seeks to call attention to SBCs and to the extent to which this subgroup of metaphors orchestrates a wide range of precise, persuasive functions, by discussing differences in their usage during the French and U.S. presidential campaigns; in particular, in the speeches of Emmanuel Macron and Donald Trump before and after their respective election.
Abstract
Sensorimotor-based concepts (SBCs), a variation of political metaphors, are frequently used in political discourse. The particular challenge with these kinds of metaphors is that for a long time they have kept a low profile. SBCs are basic level concepts and can be used, not only frequently, but also iteratively to convey a subliminal story line. The present paper seeks to call attention to SBCs and to the extent to which this subgroup of metaphors orchestrates a wide range of precise, persuasive functions, by discussing differences in their usage during the French and U.S. presidential campaigns; in particular, in the speeches of Emmanuel Macron and Donald Trump before and after their respective election.
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction: Studying variation in political metaphor 1
- Chapter 1. First Lady, Secretary of State and Presidential Candidate 13
- Chapter 2. Fairies, Christmas miracles and sham marriages 35
- Chapter 3. The rhetorical use of political metaphor before, during and after the presidency 61
- Chapter 4. Knifed in the back 83
- Chapter 5. Greek metaphors in the fiscal straightjacket 107
- Chapter 6. The use of sensorimotor-based concepts during and after presidential campaigns 131
- Chapter 7. Variations of metaphors in party manifestos about EU finality 151
- Chapter 8. Variation in methods for studying political metaphor 177
- Conclusion 195
- Biographical notes 207
- Index 211
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction: Studying variation in political metaphor 1
- Chapter 1. First Lady, Secretary of State and Presidential Candidate 13
- Chapter 2. Fairies, Christmas miracles and sham marriages 35
- Chapter 3. The rhetorical use of political metaphor before, during and after the presidency 61
- Chapter 4. Knifed in the back 83
- Chapter 5. Greek metaphors in the fiscal straightjacket 107
- Chapter 6. The use of sensorimotor-based concepts during and after presidential campaigns 131
- Chapter 7. Variations of metaphors in party manifestos about EU finality 151
- Chapter 8. Variation in methods for studying political metaphor 177
- Conclusion 195
- Biographical notes 207
- Index 211
