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Translation and transmedia in memes spreading and sharing

  • María Cantarero Muñoz

    María Cantarero Muñoz holds a degree in Translation and Interpreting from the University of Granada. She completed a Master’s degree in Translation and Intercultural Mediation from the University of Salamanca. She also holds a PhD in Translation and Intercultural Mediation from the University of Salamanca. She has completed these studies with numerous courses and seminars in the field of translation and translation teaching, and collaborated in diverse teaching innovation projects. She has participated in several congresses on research in new trends in translation, as well as in specialized publications on culture and translation. She is currently working as an assistant professor in French translation at the University of Málaga. Her research, based on a broader and interdisciplinary conception of translation, focuses on the analysis of the different languages that make up digital texts and how they contribute to the dissemination of various ideologies. She also analyzes transcreation as an advertising translation technique, in which the boundaries of global — local and creation — translation dichotomies are blurred.
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Transmedia in Translation and Transculturation
This chapter is in the book Transmedia in Translation and Transculturation

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Preface vii
  4. Part I Introduction
  5. The spread of narratives across medial, linguistic, and cultural boundaries in the age of media convergence 2
  6. Part II Transmedia in films and series
  7. A postmodern western or a cinematic TV series? 32
  8. The (dis)appearance of Don Juan in Tallinn 55
  9. Part III Transmedia beyond film
  10. A quest for coherence 74
  11. When transmedia music meets translation 99
  12. Part IV Transmedia in the pre-digital period
  13. From romanticism to Nazism 122
  14. Part V Transmedia in nonfictional worlds
  15. *Translation and pandemic communication on Instagram 142
  16. Parenting content in translation on online social media 165
  17. Translation and transmedia in memes spreading and sharing 188
  18. Part VI Transmedia literacy
  19. Learning and teaching Estonian literary classics through transmedia 210
  20. Bionotes 231
  21. Index 235
https://doi.org/10.1075/btl.167.09mun

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Preface vii
  4. Part I Introduction
  5. The spread of narratives across medial, linguistic, and cultural boundaries in the age of media convergence 2
  6. Part II Transmedia in films and series
  7. A postmodern western or a cinematic TV series? 32
  8. The (dis)appearance of Don Juan in Tallinn 55
  9. Part III Transmedia beyond film
  10. A quest for coherence 74
  11. When transmedia music meets translation 99
  12. Part IV Transmedia in the pre-digital period
  13. From romanticism to Nazism 122
  14. Part V Transmedia in nonfictional worlds
  15. *Translation and pandemic communication on Instagram 142
  16. Parenting content in translation on online social media 165
  17. Translation and transmedia in memes spreading and sharing 188
  18. Part VI Transmedia literacy
  19. Learning and teaching Estonian literary classics through transmedia 210
  20. Bionotes 231
  21. Index 235
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