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Strategy Development in the Light of Radical Change: A Perspective on the Evolution and Revolution of Family Businesses

  • Stefan Märk and Mario Situm
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Abstract

This study presents a systematic literature review on strategy development in family businesses, focusing on how these firms respond to evolutionary, revolutionary, and radical change. Based on 42 peer-reviewed articles, the findings show that family businesses primarily pursue incremental, evolution-based strategies rooted in long-term orientation, cultural continuity, and socioemotional wealth. These approaches foster resilience and adaptability in stable or moderately dynamic environments. However, the review reveals a significant gap in the literature concerning radical change and organizational revolution. Despite growing relevance due to digital disruption and global crises, few studies address how family firms manage abrupt, transformative shifts. Most existing research emphasizes gradual adaptation, leaving unanswered questions about strategic responses to disruptive, nonlinear developments. The study concludes that while evolutionary strategies support stability, they may limit responsiveness in times of radical change. Future research should focus on how family firms can balance tradition with transformation and develop capabilities for revolutionary renewal in increasingly volatile environments.

Abstract

This study presents a systematic literature review on strategy development in family businesses, focusing on how these firms respond to evolutionary, revolutionary, and radical change. Based on 42 peer-reviewed articles, the findings show that family businesses primarily pursue incremental, evolution-based strategies rooted in long-term orientation, cultural continuity, and socioemotional wealth. These approaches foster resilience and adaptability in stable or moderately dynamic environments. However, the review reveals a significant gap in the literature concerning radical change and organizational revolution. Despite growing relevance due to digital disruption and global crises, few studies address how family firms manage abrupt, transformative shifts. Most existing research emphasizes gradual adaptation, leaving unanswered questions about strategic responses to disruptive, nonlinear developments. The study concludes that while evolutionary strategies support stability, they may limit responsiveness in times of radical change. Future research should focus on how family firms can balance tradition with transformation and develop capabilities for revolutionary renewal in increasingly volatile environments.

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