Chapter 9. We drink with our eyes first
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Carita Paradis
Abstract
This chapter analyzes the language resources that writers have at their disposal to describe their experience of the web of sensory perceptions that are evoked in the wine tasting practice. The task of the writer is to provide a mental understanding of the sensations as well as a prehension of the experiences. We show that this involves the weaving together of the senses, starting with the sight of the wine, followed by a description that is iconic with the wine tasting procedure. The descriptors are systematically used cross-modally both through ontological crossovers and through longer stretches of mixed imagery. We also show how the socio-cultural context of wine consumption correlates with the types of imagery used in wine descriptions.
Abstract
This chapter analyzes the language resources that writers have at their disposal to describe their experience of the web of sensory perceptions that are evoked in the wine tasting practice. The task of the writer is to provide a mental understanding of the sensations as well as a prehension of the experiences. We show that this involves the weaving together of the senses, starting with the sight of the wine, followed by a description that is iconic with the wine tasting procedure. The descriptors are systematically used cross-modally both through ontological crossovers and through longer stretches of mixed imagery. We also show how the socio-cultural context of wine consumption correlates with the types of imagery used in wine descriptions.
Chapters in this book
- Prelim pages i
- Table of contents v
-
Introduction
- Introduction vii
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Part I. Is Mixed Metaphor a Problem?
- Chapter 1. A view of “mixed metaphor” within a conceptual metaphor theory framework 3
- Chapter 2. Mixed metaphors from a discourse dynamics perspective 17
- Chapter 3. Why mixed metaphors make sense 31
- Chapter 4. Tackling mixed metaphors in discourse 57
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Part II. Reasons for Mixing Metaphor
- Chapter 5. Mixed metaphor 75
- Chapter 6. Mixed metaphor is a question of deliberateness 113
- Chapter 7. When languages and cultures meet 133
- Chapter 8. The ‘dull roar’ and the ‘burning barbed wire pantyhose’ 155
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Part III. Effects of Mixing Metaphor
- Chapter 9. We drink with our eyes first 179
- Chapter 10. A corpus-based study of ‘mixed metaphor’ as a metalinguistic comment 203
- Chapter 11. Mixing in pictorial and multimodal metaphors? 223
- Chapter 12. Extended metaphor in the web of discourse 241
- Index 267
Chapters in this book
- Prelim pages i
- Table of contents v
-
Introduction
- Introduction vii
-
Part I. Is Mixed Metaphor a Problem?
- Chapter 1. A view of “mixed metaphor” within a conceptual metaphor theory framework 3
- Chapter 2. Mixed metaphors from a discourse dynamics perspective 17
- Chapter 3. Why mixed metaphors make sense 31
- Chapter 4. Tackling mixed metaphors in discourse 57
-
Part II. Reasons for Mixing Metaphor
- Chapter 5. Mixed metaphor 75
- Chapter 6. Mixed metaphor is a question of deliberateness 113
- Chapter 7. When languages and cultures meet 133
- Chapter 8. The ‘dull roar’ and the ‘burning barbed wire pantyhose’ 155
-
Part III. Effects of Mixing Metaphor
- Chapter 9. We drink with our eyes first 179
- Chapter 10. A corpus-based study of ‘mixed metaphor’ as a metalinguistic comment 203
- Chapter 11. Mixing in pictorial and multimodal metaphors? 223
- Chapter 12. Extended metaphor in the web of discourse 241
- Index 267
