Research in entrepreneurship decision making assumes that entrepreneurs use a relatively distinct decision-making process when it comes to market entry. Building on a biased comparative-judgment-formation framework and egocentrism theory, this article theorizes a model of entrepreneurs’ egocentric market entry decisions. Specifically, we illustrate how entrepreneurs may be vulnerable to cognitive biases in the three stages of decision making: information acquisition, evaluation, and comparative judgment formation. This article contributes to understanding the high failure rate of new ventures by suggesting that egocentric and myopic decision-making processes on the part of entrepreneurs may impede rational decision making.
Inhalt
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Erfordert eine Authentifizierung Nicht lizenziertThe Egocentrism of Entrepreneurs: Bias in Comparative JudgmentsLizenziert15. November 2017
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Erfordert eine Authentifizierung Nicht lizenziertEducational Attainment, Financial Support and Job Creation across Lebanese Social EntrepreneurshipsLizenziert8. September 2017
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Erfordert eine Authentifizierung Nicht lizenziertThe Effect of Interlocking Director Network on Corporate Risk Taking: Lessons from ChinaLizenziert16. Mai 2018
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Erfordert eine Authentifizierung Nicht lizenziertAnalysis of the Potential of Entrepreneurship Education in Young ChildrenLizenziert20. April 2018
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Erfordert eine Authentifizierung Nicht lizenziertThe Theory of Entrepreneurial RentLizenziert4. Oktober 2018