Research in entrepreneurship decision making assumes that entrepreneurs use a relatively distinct decision-making process when it comes to market entry. Building on a biased comparative-judgment-formation framework and egocentrism theory, this article theorizes a model of entrepreneurs’ egocentric market entry decisions. Specifically, we illustrate how entrepreneurs may be vulnerable to cognitive biases in the three stages of decision making: information acquisition, evaluation, and comparative judgment formation. This article contributes to understanding the high failure rate of new ventures by suggesting that egocentric and myopic decision-making processes on the part of entrepreneurs may impede rational decision making.
Contents
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Requires Authentication UnlicensedThe Egocentrism of Entrepreneurs: Bias in Comparative JudgmentsLicensedNovember 15, 2017
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Requires Authentication UnlicensedEducational Attainment, Financial Support and Job Creation across Lebanese Social EntrepreneurshipsLicensedSeptember 8, 2017
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Requires Authentication UnlicensedThe Effect of Interlocking Director Network on Corporate Risk Taking: Lessons from ChinaLicensedMay 16, 2018
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Requires Authentication UnlicensedAnalysis of the Potential of Entrepreneurship Education in Young ChildrenLicensedApril 20, 2018
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Requires Authentication UnlicensedThe Theory of Entrepreneurial RentLicensedOctober 4, 2018