5. Alternative Strategies for New Entrants: Southwest vs. Ryanair

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Preface ix
4. 1. Low-Cost Competition in the Airline Industry 1
5. 2. Developments in the U.S. Airline Industry 15
6. 3. Developments in the Airline Industry in Other Countries 28
7. 4. Industry Trends in Costs, Productivity, Quality, and Morale 61
8. 5. Alternative Strategies for New Entrants: Southwest vs. Ryanair 86
9. 6. The Legacy Responses: Alternative Approaches 124
10. 7. Building a More Balanced Airline Industry 167
11. Notes 199
12. Index 215