@inbook{vonNordenflychtBamberGittellKochan+2011+86+123,
url = {https://doi.org/10.7591/9780801458330-006},
title = {5. Alternative Strategies for New Entrants: Southwest vs. Ryanair},
booktitle = {Up in the Air},
booktitle = {How Airlines Can Improve Performance by Engaging Their Employees},
author = {Andrew von Nordenflycht and Greg J. Bamber and Jody Hoffer Gittell and Thomas A. Kochan},
publisher = {Cornell University Press},
address = {Ithaca, NY},
pages = {86--123},
doi = {doi:10.7591/9780801458330-006},
isbn = {9780801458330},
year = {2011},
lastchecked = {2026-05-02}
}