CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. CHAPTER 1 A Critical Redefinition: The Concept of High Concept 1
5. CHAPTER 2 Construction of the Image and the High Concept Style 23
6. CHAPTER 3 High Concept and Changes in the Market for Entertainment 65
7. CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing 109
8. CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers 155
9. CHAPTER Conclusion: High Concept and the Course of American Film History 188
10. Notes 203
11. Index 227