CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers

Justin Wyatt

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CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers

Justin Wyatt

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Wyatt, Justin. "CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers". High Concept: Movies and Marketing in Hollywood, New York, USA: University of Texas Press, 1994, pp. 155-187. https://doi.org/10.7560/790902-006

Wyatt, J. (1994). CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers. In High Concept: Movies and Marketing in Hollywood (pp. 155-187). New York, USA: University of Texas Press. https://doi.org/10.7560/790902-006

Wyatt, J. 1994. CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers. High Concept: Movies and Marketing in Hollywood. New York, USA: University of Texas Press, pp. 155-187. https://doi.org/10.7560/790902-006

Wyatt, Justin. "CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers" In High Concept: Movies and Marketing in Hollywood, 155-187. New York, USA: University of Texas Press, 1994. https://doi.org/10.7560/790902-006

Wyatt J. CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers. In: High Concept: Movies and Marketing in Hollywood. New York, USA: University of Texas Press; 1994. p.155-187. https://doi.org/10.7560/790902-006

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Chapters in this book

Frontmatter i
Contents vii
Acknowledgments ix
CHAPTER 1 A Critical Redefinition: The Concept of High Concept 1
CHAPTER 2 Construction of the Image and the High Concept Style 23
CHAPTER 3 High Concept and Changes in the Market for Entertainment 65
CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing 109
CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers 155
CHAPTER Conclusion: High Concept and the Course of American Film History 188
Notes 203
Index 227

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https://doi.org/10.7560/790902-006

Chapters in this book

Frontmatter i
Contents vii
Acknowledgments ix
CHAPTER 1 A Critical Redefinition: The Concept of High Concept 1
CHAPTER 2 Construction of the Image and the High Concept Style 23
CHAPTER 3 High Concept and Changes in the Market for Entertainment 65
CHAPTER 4 Marketing the Image: High Concept and the Development of Marketing 109
CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers 155
CHAPTER Conclusion: High Concept and the Course of American Film History 188
Notes 203
Index 227

CHAPTER 5 High Concept and Market Research: Movie Making by the Numbers

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Chapters in this book

Chapters in this book