Introduction

Viviana A. Rotman Zelizer

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Introduction

Viviana A. Rotman Zelizer

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Ein Kapitel aus dem Buch Morals and Markets. the Development of Life Insurance in the United States

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Zelizer, Viviana A. Rotman. "Introduction". Morals and Markets. the Development of Life Insurance in the United States, New York Chichester, West Sussex: Columbia University Press, 1979, pp. XI-XVI. https://doi.org/10.7312/zeli92046-002

Zelizer, V. (1979). Introduction. In Morals and Markets. the Development of Life Insurance in the United States (pp. XI-XVI). New York Chichester, West Sussex: Columbia University Press. https://doi.org/10.7312/zeli92046-002

Zelizer, V. 1979. Introduction. Morals and Markets. the Development of Life Insurance in the United States. New York Chichester, West Sussex: Columbia University Press, pp. XI-XVI. https://doi.org/10.7312/zeli92046-002

Zelizer, Viviana A. Rotman. "Introduction" In Morals and Markets. the Development of Life Insurance in the United States, XI-XVI. New York Chichester, West Sussex: Columbia University Press, 1979. https://doi.org/10.7312/zeli92046-002

Zelizer V. Introduction. In: Morals and Markets. the Development of Life Insurance in the United States. New York Chichester, West Sussex: Columbia University Press; 1979. p.XI-XVI. https://doi.org/10.7312/zeli92046-002

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Kapitel in diesem Buch

Frontmatter I
Contents VII
Acknowledgments IX
Introduction XI
1. Historical and Economic Background 1
2. The Persistent Puzzle 9
3. A Comparative Perspective 27
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41
5. Life, Chance, and Destiny 67
6. Marketing Life: Moral Persuasion and Business Enterprise 91
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
Conclusions 149
Notes 155
Selected Bibliography 183
Index 201

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https://doi.org/10.7312/zeli92046-002

Kapitel in diesem Buch

Frontmatter I
Contents VII
Acknowledgments IX
Introduction XI
1. Historical and Economic Background 1
2. The Persistent Puzzle 9
3. A Comparative Perspective 27
4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41
5. Life, Chance, and Destiny 67
6. Marketing Life: Moral Persuasion and Business Enterprise 91
7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
Conclusions 149
Notes 155
Selected Bibliography 183
Index 201

Introduction

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