4. Marketing

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Foreword. vii
4. 1. Finance and Economics 1
5. 2. Value Investing 29
6. 3. Management 55
7. 4. Marketing 81
8. 5. Decision, Risk, and Operations 107
9. 6. Accounting 143
10. 7. Entrepreneurship 175
11. 8. International Business 197
12. 9. Social Enterprise 224
13. Current full-Time Faculty at Columbia Business School 243
14. Index 247