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4. Marketing
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Morris B. Holbrook
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Chapters in this book
- Frontmatter i
- Contents v
- Foreword. vii
- 1. Finance and Economics 1
- 2. Value Investing 29
- 3. Management 55
- 4. Marketing 81
- 5. Decision, Risk, and Operations 107
- 6. Accounting 143
- 7. Entrepreneurship 175
- 8. International Business 197
- 9. Social Enterprise 224
- Current full-Time Faculty at Columbia Business School 243
- Index 247
Chapters in this book
- Frontmatter i
- Contents v
- Foreword. vii
- 1. Finance and Economics 1
- 2. Value Investing 29
- 3. Management 55
- 4. Marketing 81
- 5. Decision, Risk, and Operations 107
- 6. Accounting 143
- 7. Entrepreneurship 175
- 8. International Business 197
- 9. Social Enterprise 224
- Current full-Time Faculty at Columbia Business School 243
- Index 247
