5. Crowd-Sourced Marketing and the Freedom to Labor

Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. 1. Buying into the Cool Sell 1
5. 2. The Ambient Governance of Advertainment 30
6. 3. Street Spectacle and Subculture Jamming 60
7. 4. Buzz Agency and the Regime of Dialogue 92
8. 5. Crowd-Sourced Marketing and the Freedom to Labor 122
9. 6. Managing Agency in the Regime of Engagement 154
10. Appendix 171
11. Notes 177
12. Bibliography 203
13. Index 217
14. About the Author 227