Home Cultural Studies Appendix
Chapter
Licensed
Unlicensed Requires Authentication

Appendix

  • Michael Serazio
View more publications by New York University Press
To Publisher Page
Your Ad Here
This chapter is in the book Your Ad Here
© 2020 New York University Press, New York, USA

© 2020 New York University Press, New York, USA

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Acknowledgments ix
  4. 1. Buying into the Cool Sell 1
  5. 2. The Ambient Governance of Advertainment 30
  6. 3. Street Spectacle and Subculture Jamming 60
  7. 4. Buzz Agency and the Regime of Dialogue 92
  8. 5. Crowd-Sourced Marketing and the Freedom to Labor 122
  9. 6. Managing Agency in the Regime of Engagement 154
  10. Appendix 171
  11. Notes 177
  12. Bibliography 203
  13. Index 217
  14. About the Author 227
https://doi.org/10.18574/nyu/9780814764947.003.0010

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Acknowledgments ix
  4. 1. Buying into the Cool Sell 1
  5. 2. The Ambient Governance of Advertainment 30
  6. 3. Street Spectacle and Subculture Jamming 60
  7. 4. Buzz Agency and the Regime of Dialogue 92
  8. 5. Crowd-Sourced Marketing and the Freedom to Labor 122
  9. 6. Managing Agency in the Regime of Engagement 154
  10. Appendix 171
  11. Notes 177
  12. Bibliography 203
  13. Index 217
  14. About the Author 227
Sign up now to receive a 20% welcome discount
Institutional Access
How does access work?
Have an idea on how to improve our website?
Please write us.
© 2025 De Gruyter Brill
Downloaded on 1.10.2025 from https://www.degruyterbrill.com/document/doi/10.18574/nyu/9780814764947.003.0010/html
Scroll to top button