Startseite Linguistik & Semiotik “Waiter, there’s a fly in my soup!”: tipping behavior in restaurants as a function of food servers’ humor, opinion conformity, and other-enhancement
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“Waiter, there’s a fly in my soup!”: tipping behavior in restaurants as a function of food servers’ humor, opinion conformity, and other-enhancement

  • John S. Seiter

    John S. Seiter (Ph.D. University of Southern California) is a Distinguished Professor of Communication Studies at Utah State University. His research focuses broadly on persuasion and specifically on topics such as political aggression, effective approaches to compliance gaining, nonverbal influence, and persuasion in hospitality contexts. Recently, he received his university’s Lifetime Achievement Award.

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    und Harry Weger

    Harry Weger, Jr. (Ph.D. Communication, University of Arizona) is Assistant Director of the Nicholson School of Communication and Media at University of Central Florida. His research interests include nonverbal communication in political debates, argumentation theory, social influence in restaurant service encounters, and communication in close relationships. He is co-author (with John Seiter) of the book Nonverbal Communication in Televised Political Debates.

Veröffentlicht/Copyright: 13. Juni 2023
HUMOR
Aus der Zeitschrift HUMOR Band 36 Heft 3

Abstract

The purpose of this field experiment was to examine whether food servers who used other-enhancement, opinion conformity, or humor would be rewarded with higher tips from restaurant customers than food servers who did not use such ingratiation tactics. Consistent with predictions, humor and simple opinion conformity resulted in significantly higher tip percentages compared to the control condition. In contrast, other-enhancement (i.e., compliments) and exaggerated opinion conformity did not. Humor also resulted in higher tips than all other tactics, except simple opinion conformity. These results and their implications are discussed.


Corresponding author: John S. Seiter, Utah State University, Logan, USA, E-mail:
The authors thank Alex Crandell, Graham Green, Calianne Timothy, and Debora Seiter for their assistance with this project, and Christian Hempelmann and two anonymous reviewers for their important insights. The authors declare no conflicts of interest.

About the authors

John S. Seiter

John S. Seiter (Ph.D. University of Southern California) is a Distinguished Professor of Communication Studies at Utah State University. His research focuses broadly on persuasion and specifically on topics such as political aggression, effective approaches to compliance gaining, nonverbal influence, and persuasion in hospitality contexts. Recently, he received his university’s Lifetime Achievement Award.

Harry Weger Jr.

Harry Weger, Jr. (Ph.D. Communication, University of Arizona) is Assistant Director of the Nicholson School of Communication and Media at University of Central Florida. His research interests include nonverbal communication in political debates, argumentation theory, social influence in restaurant service encounters, and communication in close relationships. He is co-author (with John Seiter) of the book Nonverbal Communication in Televised Political Debates.

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Received: 2022-05-06
Accepted: 2023-04-04
Published Online: 2023-06-13
Published in Print: 2023-08-28

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