19 Latin America
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María Elena Gutiérrez-Rentería
Abstract
Researching media economics and media management in Latin America is not an easy challenge. The study of applied media economics and media management in the region is still in a nascent stage and only about to be consolidated. Most academics who analyze the industry are based at private universities with comparatively limited resources. This chapter describes the studies on media economics and media management in the region. Otherwise, this work presents the support that academics Albarran, from North Texas University, in the USA, and Nieto, from Universidad de Navarra, in Spain, have provided to different Latin American authors for the development of this line of research. Finally, this section gives, also, an overview of the contributions of Latin American researchers in the field of media economics and media management in the region.
Abstract
Researching media economics and media management in Latin America is not an easy challenge. The study of applied media economics and media management in the region is still in a nascent stage and only about to be consolidated. Most academics who analyze the industry are based at private universities with comparatively limited resources. This chapter describes the studies on media economics and media management in the region. Otherwise, this work presents the support that academics Albarran, from North Texas University, in the USA, and Nieto, from Universidad de Navarra, in Spain, have provided to different Latin American authors for the development of this line of research. Finally, this section gives, also, an overview of the contributions of Latin American researchers in the field of media economics and media management in the region.
Kapitel in diesem Buch
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Contents IX
- 1 Management and economics of media and communication – History and definition of the field 1
-
Section I – Theories
- 2 Industrial organization of media markets and competition policy 21
- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view 47
- 4 (New) Institutional media economics 69
- 5 Political economy 87
-
Section II – Methods
- 6 Quantitative methods 109
- 7 Qualitative methods in media management research 129
-
Section III – Key issues
- 8 Convergence 151
- 9 Content platforms 169
- 10 Media concentration 187
- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t 203
- 12 Innovation & creativity: Media as business and commons 223
- 13 Labour and risk in the media industries: Individual and organisational perspectives 241
- 14 Media and the economic cycle 261
- 15 Designing marketing models for media products 281
- 16 Branding: Media brands and brands as media 311
- 17 Transnational media and their management 333
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Section IV – Regional perspectives and peculiarities
- 18 North America 355
- 19 Latin America 365
- 20 Media management and economics research in Northern Europe 375
- 21 Southern Europe 393
- 22 Central and Eastern Europe 405
- 23 East Asia 417
- 24 Media management and economics research in China 427
- 25 Media economics in India: Traversing the Rubicon? 441
- 26 Australia and New Zealand 457
- 27 Media management scholarship and research: Emergence and trends of the discipline in Africa 469
-
Section V – Future
- 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis 485
- Contributors 497
- Index 505
Kapitel in diesem Buch
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Contents IX
- 1 Management and economics of media and communication – History and definition of the field 1
-
Section I – Theories
- 2 Industrial organization of media markets and competition policy 21
- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view 47
- 4 (New) Institutional media economics 69
- 5 Political economy 87
-
Section II – Methods
- 6 Quantitative methods 109
- 7 Qualitative methods in media management research 129
-
Section III – Key issues
- 8 Convergence 151
- 9 Content platforms 169
- 10 Media concentration 187
- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t 203
- 12 Innovation & creativity: Media as business and commons 223
- 13 Labour and risk in the media industries: Individual and organisational perspectives 241
- 14 Media and the economic cycle 261
- 15 Designing marketing models for media products 281
- 16 Branding: Media brands and brands as media 311
- 17 Transnational media and their management 333
-
Section IV – Regional perspectives and peculiarities
- 18 North America 355
- 19 Latin America 365
- 20 Media management and economics research in Northern Europe 375
- 21 Southern Europe 393
- 22 Central and Eastern Europe 405
- 23 East Asia 417
- 24 Media management and economics research in China 427
- 25 Media economics in India: Traversing the Rubicon? 441
- 26 Australia and New Zealand 457
- 27 Media management scholarship and research: Emergence and trends of the discipline in Africa 469
-
Section V – Future
- 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis 485
- Contributors 497
- Index 505
