23 East Asia
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Akio Torii
Abstract
In this area relations with the government are one of the most important tasks for media companies. In Japan, various privileges are provided such as the exemption from the ban of resale price maintenance activity. After the Great Earthquake in eastern Japan in 2011, however, social networking services gained appreciation in society and initiate changes in the relation with the government. In South Korea, direct government initiatives are prominent in media content industries. The development in these industries was successful enough to have a strong export competitiveness in East Asian markets. Established media sustained its their monopoly power by being tied to a conservative power, but recently, online media emerged as a powerful alternative journalism. In Taiwan, the relationship between government and the media changed from one a relationship of direct control to a relationship of market censorship. An introduction of market competition seems to increase diversity and efficiency. Although markets in these countries are divided and the relationships between the media and governments differ, there may be a trend of convergence reflecting the cultural proximity between them.
Abstract
In this area relations with the government are one of the most important tasks for media companies. In Japan, various privileges are provided such as the exemption from the ban of resale price maintenance activity. After the Great Earthquake in eastern Japan in 2011, however, social networking services gained appreciation in society and initiate changes in the relation with the government. In South Korea, direct government initiatives are prominent in media content industries. The development in these industries was successful enough to have a strong export competitiveness in East Asian markets. Established media sustained its their monopoly power by being tied to a conservative power, but recently, online media emerged as a powerful alternative journalism. In Taiwan, the relationship between government and the media changed from one a relationship of direct control to a relationship of market censorship. An introduction of market competition seems to increase diversity and efficiency. Although markets in these countries are divided and the relationships between the media and governments differ, there may be a trend of convergence reflecting the cultural proximity between them.
Kapitel in diesem Buch
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Contents IX
- 1 Management and economics of media and communication – History and definition of the field 1
-
Section I – Theories
- 2 Industrial organization of media markets and competition policy 21
- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view 47
- 4 (New) Institutional media economics 69
- 5 Political economy 87
-
Section II – Methods
- 6 Quantitative methods 109
- 7 Qualitative methods in media management research 129
-
Section III – Key issues
- 8 Convergence 151
- 9 Content platforms 169
- 10 Media concentration 187
- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t 203
- 12 Innovation & creativity: Media as business and commons 223
- 13 Labour and risk in the media industries: Individual and organisational perspectives 241
- 14 Media and the economic cycle 261
- 15 Designing marketing models for media products 281
- 16 Branding: Media brands and brands as media 311
- 17 Transnational media and their management 333
-
Section IV – Regional perspectives and peculiarities
- 18 North America 355
- 19 Latin America 365
- 20 Media management and economics research in Northern Europe 375
- 21 Southern Europe 393
- 22 Central and Eastern Europe 405
- 23 East Asia 417
- 24 Media management and economics research in China 427
- 25 Media economics in India: Traversing the Rubicon? 441
- 26 Australia and New Zealand 457
- 27 Media management scholarship and research: Emergence and trends of the discipline in Africa 469
-
Section V – Future
- 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis 485
- Contributors 497
- Index 505
Kapitel in diesem Buch
- Frontmatter I
- Preface to Handbooks of Communication Science series V
- Contents IX
- 1 Management and economics of media and communication – History and definition of the field 1
-
Section I – Theories
- 2 Industrial organization of media markets and competition policy 21
- 3 Approaches from strategic management: Resource-based view, knowledge-based view, and dynamic capability view 47
- 4 (New) Institutional media economics 69
- 5 Political economy 87
-
Section II – Methods
- 6 Quantitative methods 109
- 7 Qualitative methods in media management research 129
-
Section III – Key issues
- 8 Convergence 151
- 9 Content platforms 169
- 10 Media concentration 187
- 11 (Re)defining public service media from an economic perspective: Damned if they do, damned if they don’t 203
- 12 Innovation & creativity: Media as business and commons 223
- 13 Labour and risk in the media industries: Individual and organisational perspectives 241
- 14 Media and the economic cycle 261
- 15 Designing marketing models for media products 281
- 16 Branding: Media brands and brands as media 311
- 17 Transnational media and their management 333
-
Section IV – Regional perspectives and peculiarities
- 18 North America 355
- 19 Latin America 365
- 20 Media management and economics research in Northern Europe 375
- 21 Southern Europe 393
- 22 Central and Eastern Europe 405
- 23 East Asia 417
- 24 Media management and economics research in China 427
- 25 Media economics in India: Traversing the Rubicon? 441
- 26 Australia and New Zealand 457
- 27 Media management scholarship and research: Emergence and trends of the discipline in Africa 469
-
Section V – Future
- 28 New media and the need for new analytical frameworks: Dual challenges to media economics and policy analysis 485
- Contributors 497
- Index 505
