Handbücher Rhetorik
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Edited by:
Gregor Kalivoda
This series on rhetoric illuminates the discipline both systematically and from a historical perspective. Each handbook is devoted to a different subfield, in line with the development of the discipline since the 18th century. The series focuses on modern developments while discussing both theoretical and practical insights.
Author / Editor information
Gert Ueding und Gregor Kalivoda, Universität Tübingen; Hartwig Kalverkämper, Humboldt-Unversität zu Berlin.
This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of ‘rhetoric’. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
Since the founding of the ancient church, Christian homiletics have utilized rhetoric in order to explain the message of Jesus Christ. In turn, homiletics has provided rhetoric with important impulses. In three parts, this volume provides historical, systematic, and practical contributions on the art of homiletics: convincing but not overpowering, personal but not private, and pedagogical but not indoctrinating.
The Handbook presents an overview of political speech, including its history, manifestations, traditional genres, text forms, characteristic tools, medial forms, and typical functions. In addition, the 50 articles offer analyses of rhetoric based on major authors in world literature as well as international and intercultural comparison.
For the first time, this handbook offers a comprehensive presentation of the complex relationship between rhetoric and philosophy. The focus is on important areas of conflict and dialogue between the two disciplines from antiquity to the present time, the ambivalent role of rhetoric in 20th-century philosophy, and a programmatic outlook on future areas of research on rhetorical philosophy.
Pädagogik als Bezeichnung für die praktische und theoretisch-wissenschaftliche Beschäftigung mit Erziehung und Bildung hat sich als Begriff und akademische Disziplin erst seit dem 18. Jahrhundert in Europa etabliert. Konzepte und Kategorien der Disziplin zeigen jedoch deutlich ihre rhetorische oder rhetorisch-philosophische Herkunft. Die Aufsätze des Handbuches behandeln die Stellung der Rhetorik in den unterschiedlichen Bildungssystemen zu unterschiedlichen Zeiten und widmen sich den sich stetig wandelnden didaktischen Konzepten der Rhetorikpädagogik von der Antike über Mittelalter und Neuzeit bis zu den Bildungsreformen des 20. und 21. Jahrhunderts. Das Handbuch verfolgt das Ziel, das gegenwärtige pädagogische Handeln für die historische Perspektive zu öffnen.
Es bietet Pädagogen wie Praktikern, Theoretikern wie Historikern einen profunden Überblick nach dem neuesten Stand der Forschung.
How does rhetoric theory incorporate the media, and how is rhetoric used by media representatives? This handbook, offering insights into the role the media play in persuasive (inter)action, provides an important information source for anyone working in the media industry.
“Literary rhetoric” is a scholarly engagement with literature and literary history that incorporates the system of rhetoric. This handbook offers insight into the problematics and working areas of literary rhetoric, thereby documenting a key domain in modern rhetorical research.
Conceptions of the law have long neglected a rhetorical perspective. Yet recent studies have revealed that since antiquity, rhetoric has helped shape legal theory and jurisprudence. Not only do rhetorical tropes define legal education, writing, argumentation, and discourse, but they also form the methodological and ideological foundation for the legal case. This handbook provides a comprehensive overview of legal rhetoric with references for further study.
This work covers the full breadth of research on the rhetorical processes of social action for the purpose of communication. Unlike purely oratorical models of rhetoric, conversational rhetoric includes all modalities of mutual impact and problem solving in socio-communicative processes that employ linguistic signs. A focus is placed on the forms, structures, and functions of conversations in their various contexts.
For the first time, this handbook explores the historical connections between rhetoric and the visual arts from antiquity to the present time. Organized by epoch, the chapters describe the important function of rhetoric as a source for numerous terms and theorems in aesthetic theory, as well as the use of rhetorical devices and depictions in painting, sculpture, architecture, and other visual genres.
Rhetoric originated as a communicative practice and theory in Greco-Roman antiquity. This volume compiles essays on the historical contexts of ancient rhetoric, its presence in different literary genres, ancient disputes about the nature and moral defensibility of rhetoric, and the reception and transformation of ancient rhetoric during the Middle Ages and the early modern period.
