Volume 2024, Issue 258

Deleuze (1925–1995), in the early 1980s, adopts Peirce’s (1839–1914) semiotics in order to classify the signs that the images of the cinema display. Aiming at insufflating the Peircean principles with the movement that animates the images of cinema, he provides Peirce’s triadic logic with a new category – Zeroness – which stands for the semiotic movement of cinematic images. Deleuze’s new category has impacts on the main domains of Peirce’s philosophy. Accordingly, our inquiry will focus on the irradiation of Zeroness over the (a) system of categories, the (b) Peircean phenomenology (phaneroscopy), the (c) generative categorial role, the (d) semiotic effectiveness, the (e) doctrine of continuity, and the (f) logic of relatives. This article will show that for Deleuze nearly like more recent Peircean scholarship: (a) zeroth state holds a categorial status, (b) some phenomenon instantiates zeroth state, (c) zeroth state plays a generative role regarding Peirce's categories, (d) zeroth state as a phenomenological category is semiotically effective, (e) zeroth state and the doctrine of continuity, and (f) zeroth state is a “medad.” In order to assess these topics, we recover Deleuze’s advances on Peirce’s philosophy and confront them with the Peircean studies on the zeroth state. Finally, we will see that Deleuze, far from being a Peircean scholar, developed the importance of the zeroth state for Peirce’s semiotics in advance to the subsequent Peircean scholarship. Reciprocally, most of Deleuzian scholars understimate the importance of Peirce for Deleuze’s semiotics.

Innes’s “control signals” provides a semiotic perspective for explaining how acts of social control send “signals” about the effectiveness of security mechanisms. A cross-cutting theme infers that “culture and situation matter” in the reception of signals. However, the control signals concept does not explicitly consider the influence that prior experiences may have on present interpretations. Drawing on qualitative research into how members of a residential community perceived control measures within their everyday environment for Glasgow’s 2014 Commonwealth Games, this article outlines the importance of the “pre-signalling” context in influencing how control signals are received. Goffman’s “frame analysis” is used as part of a semiotic framing approach to demonstrate that control signals are framed (or pre-signalled) by the history of relations between sender and receiver of the signal (for example, police and residents).

This paper aims at expanding theories of metaphorical reasoning to other tropes. Asking why figurative language tends to fall into a limited number of patterns, it first examines approaches that offer an answer – ranging from antique rhetoric theory, Hans Blumenberg, Harald Weinrich, Donald Davidson, and Roman Jakobson to George Lakoff and Mark Johnson. By then turning to Giambattista Vico, it puts forth the argument that a limited set of pre-structured ways of embodied reasoning is hard-wired in and enacted by different aspects of children’s ways of playing – and provides the foundation for structures of thinking in the adult life.

The need to study the concept of “politeness” from the point of view of its linguistic and cultural nature is caused by the desire to study the national identity of speech etiquette in different cultural spaces and conditions. The aim of the work was to form an idea about the specifics of the implementation and understanding of the concept of “politeness” in the Uzbek information field. In this study, the following methods were used: contextual, conceptual, communicative, linguocultural, analytical-synthetic, and comparative. This study is focused on the study of key lexical meanings (stylistically neutral and marked, basic and additional) that are within the functional-semantic field of the concept “politeness.” With the help of contextual study of different variants of the use of the lexeme, the meanings were distributed in the conceptual structure (core, near and far periphery). Also, the key etiquette formulas representing the originality and national-specific features of the Uzbek linguocultural tradition were considered. The importance of politeness in the information space of Uzbekistan is assessed, including with the help of both positive and negative associations, that is, from an axiological point of view. Speech etiquette and linguistic formulas were considered from the point of view of the influence of social, cultural, and political values of the Uzbek people. In the process of analyzing the lexical layer, the boundaries of the functional-semantic field of the concept “politeness” were determined: from the principles of communication and a set of rules of etiquette to the strategy of obtaining benefits from communication and insincere attitude. In the future, this work can be used for comparative analysis of the conceptual structure of politeness with models presented in other close and distant languages, comparison of speech etiquette and linguistic formulas in different national cultures.

The article considers regional issues of the Kazakh transtoposystem. There are a number of problematic issues related to cross-border Kazakh toponymy. The article analyzes only one aspect – the status of binary names in the cross-border toposystem. The goal is to study how obvious the binary opposition is there, considering the etymology of toponyms based on semantic opposition. The toposystem of the Northern and Western regions bordering Russia was used as the empirical material for the study. According to the border administrative-regional division, a number of districts of such regions of the country as North Kazakhstan, Pavlodar, Kostanay, Western Kazakhstan, Aktobe, and Atyrau border with Russia. In the article, a series of binary names along the toponyms of this cross-border zone is formed. In particular, Úlken-Kіshі (Big-Small), Aq-Qara (Black-White), Qara-Sary (Black-Yellow), Jaqsy-Jaman (Good-Bad), Jyly-Sýyq (Warm-Cold), and Ashy-Tushy (Bitter-Fresh) are analyzed. The difference between toponymic binary names and lexical antonyms is considered. We discuss the fact that the contradiction in lexical antonyms is clearly expressed, but in binary opposition along toponyms, the contradiction may not be complete. It is reported that the contradiction of toponyms is recognized only in the toponymic context, and sometimes it is even possible to form a related pair, rather than a semantic contradiction.

This study addresses the issue of how religious authority is negotiated and redefined in the age of digital media, focusing on the case of Raja Zia ul Haq, a Pakistani Muslim cleric. Utilizing Multimodal Critical Discourse Analysis, the study posits that Zia ul Haq’s strategic semiotic choices in attire and symbolism serve as calculated maneuvers to navigate complex dialogues of power, identity, and cultural capital. The findings reveal that his appropriation of biker club symbolism disrupts traditional paradigms of Islamic clerical authority in Pakistan. These choices resonate with a younger, digitally savvy audience and function as a form of religious rebranding. The study argues that Zia ul Haq’s semiotic choices challenge monolithic interpretations of Islamic authority, thereby opening new avenues for religious engagement and interpretation. The significance of this work lies in its transnational implications, offering a counter-narrative that challenges prevailing stereotypes about Islamic scholars and suggests new paradigms for understanding religious authority in a globalized world.

This review article of Frederik Stjernfelt’s Sheets, Diagrams, and Realism (2022) argues that Peirce’s theory of iconicity with its subdivision into the image-diagram-metaphor triad must not be reduced to diagrammatic iconicity. The foundation of the triadic subdivision of the icon is not in Peirce’s diagrammatic logic but in Peirce’s cenopythagorean categories. A focus is on misinterpretations of Peirce’s concept of thirdness in the firstness of the icon. The paper argues that not only metaphors, but also comparisons, analogies, analogic arguments, and examples belong to the third class of icons.