Volume 43, Issue 4

This paper investigates the role of English in voice assistant (Siri, Alexa, Google Assistant) use from the perspective of language ideology. Major commercial companies in the voice assistant market use English as a training language for their speech technologies and offer the most optimised support for standardised varieties of English. This affects the experiences with voice assistants of speakers of non-European languages, i.e., one of the non-target audiences. Drawing on qualitative interview data from Turkish-speaking users who migrated to Germany, the present study reveals that the participants iconize English as the “standard” language in digital contexts, constructing it as the “original” language of speaking computers. By conducting an inductive analysis, the article demonstrates that not only the lack of technological support, but also specific discourses about Artificial Intelligence, impact perceptions of English. These developments have implications for our understandings of prestige and digital literacy in human-machine interactions.

Translanguaging has been documented to be frequently adopted in day-to-day online interaction. To date, except for Ren and Guo’s (2022. Translanguaging in self-praise on Chinese social media. Applied Linguistics Review 169. 1–22) pioneering study examining translanguaging practices in online self-praise, there has been scanty focus on how translanguaging is manifested in the realisation of specific speech acts, particularly the face-threatening speech act of refusing. To fill this research gap, the study explores the strategies, distributional patterns, and functions of translanguaging practices in digital refusals through the analysis of naturally occurring data collected on WeChat over five months. The findings indicate that online interlocutors utilized a wide range of translanguaging strategies from multimodal, multilingual, and multi-semiotic resources. Four turn positions are identified in decreasing order of frequency: single turn, turn final, turn medial, and turn initial. Furthermore, translanguaging in refusals denotes interpersonal, expressive, textual, and operational functions, with the first two constituting the majority. Based on these findings, three types of refusals shaped by translanguaging are identified, namely, refusals with translanguaging as a redressive strategy, refusals with translanguaging as a marker of mock impoliteness, and refusals with translanguaging as a facilitator of smooth online communication. The study concludes by highlighting that the nature of the speech act, digital genres and platforms, and the relationship existing between interlocutors contribute to translanguaging practices in online refusals.

This exploratory study provides an overview of prominent themes pertaining to portrayals of sign languages (SLs) and Deaf people in the South African press (2011–2019), as well as an analysis of a subset of articles to illustrate the discursive constructions of each of the prominent ideological framings. The findings of the paper suggest that many ways of representing South African Sign Language (SASL) and their users align with international trends. The two most prominent ideological framings are the medical/disability model and the linguistic minority model. Within the medical model, SLs are seen as inferior means of communication used by a disabled minority. Within the linguistic minority framework SLs are regarded as natural, legitimate languages deserving equal status to spoken languages. The paper also identifies an ideological framing that is not predicted by the international literature, coined here as ‘diversity tokenism’. Diversity tokenism is when SL is mentioned only to increase perceived diversity, where diversity is a commodity that holds social capital. This portrayal of SASL seems to be increasing and holds a warning: although SASL users have received official recognition and rights through the recent declaration of SASL as an official language, it might not be the end of the battle to ensure that users of SASL can live out their linguistic citizenship.

This article offers a descriptive account of seven interjections, eish , yho , tjo , sho , hayi , hau, and mxm , which are adopted from different local South African languages into South African English. It investigates the frequencies, orthography, syntactic position, collocational forms and discourse-pragmatic roles of these seven interjections, through the lens of pragmatic borrowing and postcolonial corpus pragmatics. The data were retrieved from the South African segment of the Global Web-based English corpus and underwent quantitative and qualitative analysis. The findings indicate that the interjections are all emotive interjections, which mostly express negative emotions, except hayi , which is a phatic interjection that is largely used to show disapproval of some information. All the interjections favour clause-initial position except mxm , which is a loan interjection that represents the kiss-teeth or suck-teeth oral gesture that is common in some parts of Africa and the Caribbean. The article affirms that these loaned interjections accentuate the distinction of South African English from other varieties of English.