Band 4, Heft 1 - Special Issue on Humour, Editor: Marta Dynel

Introduction to Special Issue on Humour: A Modest Attempt at Presenting Contemporary Linguistic Approaches to Humour Studies

Resisting Contextual Information: You Can't Put a Salient Meaning Down Two experiments support the graded salience hypothesis (Giora 1997, 1999, 2003; Peleg et al. 2001, 2004), which assumes that early processing involves distinct mechanisms-linguistic and contextual-that do not interact but run parallel. While contextual processes make up an integrative, top-down mechanism that benefits from linguistic and extra-linguistic information, the linguistic mechanism is modular (Fodor 1983). Using Vu et al.'s (2000) materials, Experiment 1 shows that the sentential position of a target word (initial vs. final) is crucial for the operation of the global, predictive mechanism, whose effects, accumulated in prior discourse, mask lexical effects in final, but not in initial position. Experiment 2 shows that even in a sentential position that favors contextual effects (i.e. sentence final position, see Peleg et al. 2001, 2004), lexical access is not affected: Salient meanings are activated upon encounter of the lexical stimulus, regardless of contextual information to the contrary. Taken together, these findings argue against direct access models, which suggest that context can selectively activate the appropriate meaning, regardless of salience (see Vu and Paul 1998; Vu et al. 2000).

Is the Concept of Incongruity Still a Useful Construct for the Advancement of Humor Research? The perception of incongruity is considered to be a necessary, though not sufficient, component of the humor experience. Incongruity has been investigated in the philosophical tradition for centuries, and it goes back as far as Aristotle's definition of the comic as based on a particular form of απάτη (surprise and deception). In modern times, many theoretical models, as well as empirical works, are based on this concept. The question is here raised whether the concept of incongruity has already been examined and exploited to its full potential, and nothing new, of theoretical or experimental usefulness, may be drawn from it. It is proposed to conceptualize incongruity as follows: a stimulus is perceived as incongruous when it diverts from the cognitive model of reference. In this perspective, a number of observations are advanced which point to a heuristic property of incongruity still open to interesting developments, both for theory and for applications.

Figure-Ground Duality in Humour: A Multi-Modal Perspective Creativity with words or pictures is not simply a matter of communicating a message, but of communicating it well , in a way that is effective, original and which defies convention. Effectiveness here pertains to the pragmatic goals of the communicator, and the extent to which these are achieved, while originality pertains to the manner in which the message is framed. Language, for instance, provides a wealth of conventions for framing a message; indeed, the vast part of language is a solidified body of culturally received conventions, which fix the meaning of words and phrases and determine the contextual appropriateness of specific terms, topics and conversational strategies. To frame a message in a novel manner that stretches or even subverts these conventions, a communicator must imbue the elements of communication—whether words, gestures or pictorial elements—with additional meanings. This duality of meaning is not arbitrary, however, or communication cannot succeed. Rather, a creative communicator must draw out secondary meanings that are already implicit in the stock elements of communication, in a way that the audience can understand, appreciate and replicate. Duality thus lies at the heart of creative communication, allowing a communicator to say one thing and simultaneously convey another, secondary message that may augment or subvert the overt content of the communication. This mechanism, which draws out and gives prominence to that which is normally unseen or implicit, is Figure-Ground Reversal.

Class Clowns: Talking out of Turn with an Orientation Toward Humor The classroom is a primary site for children to learn accommodation to cultural practices and norms, but also for them to develop strategies for disruption and humor while avoiding sanctions. Although the teacher has the power in the elementary classroom, there are twenty or so prospective disruptors and all sorts of possible disruptions with humorous potential at various different points in the interaction. In our paper, we investigate disruptive humor in the first six years of school from the perspective of the pupil adjusting to the restrictions and possibilities of the system, rather than from the usual perspective of the teacher, who wants to control classroom behavior. We explore recorded classroom interaction to determine the types of humorous disruptions and their interactional effects, showing how pupils adjust to the conventions of classroom behavior, but also how they test the system for humorous purposes. We argue that humorous disruptions often function to assert individual identity or to create a particular class personality in the otherwise faceless group orientation of the elementary classroom.

The "Dark Side" of Humour. An Analysis of Subversive Humour in Workplace Emails Although a substantial amount of research has investigated the various functions of humour in a workplace context, electronic means of communication have largely been ignored. This is particularly surprising since electronic communication in the workplace is increasingly gaining significance. This seems to be especially true for email, which in many workplaces is the preferred medium for communicating transactional as well as relational topics. Drawing on a corpus of about 100 emails collected in an academic setting, we explore how humour is used in workplace emails. Our specific focus is on subversive humour, which often functions as a tool to express frustration and dissent, and ultimately to challenge existing power relations. Our analysis illustrates that subversive humour is an excellent means to make fun of established and normative workplace practices by exaggerating and ridiculing them, and to re-define organisational reality by offering alternative interpretations. These functions of subversive humour appear to be particularly useful for those in relatively powerful positions: by employing humour to convey critical and potentially threatening messages in acceptable ways, the senders manage to express their dissent and frustration with the wider organisational system while, at the same time, escaping the scrutiny of the very organisation that they are symbolically challenging.

A Relevance-Theoretic Classification of Jokes Relevance Theory pictures communication as an inferential activity that adjusts, in parallel, the explicit content of utterances, the implicated premises and conclusions that can be derived, and the right amount of contextual information needed to obtain them. When applied to jokes, a relevance-theoretic classification may be proposed depending on whether the humorist plays with the audience's inferential activity aimed at an explicit interpretation, with the audience's inference devoted to deriving implications or with their access to the right amount and quality of contextual information needed to obtain relevant interpretations. In this paper three types of jokes are proposed which focus on these aspects. A fourth type is also added, but this time referred to broad contextual assumptions on social or cultural values of society that are targeted by humorists.

There Is Method in the Humorous Speaker's Madness: Humour and Grice's Model The interdependence between humour and the Cooperative Principle (CP) (Grice 1975/1989b, 1978/1989b, 1989a) appears to be a bone of contention in pragmatic studies on verbal humour. The wellentrenched approach advocated by Raskin and Attardo is that jokes (and also other forms of intentionally produced humour) constitute the non-bona-fide mode of communication standing vis-à-vis the Gricean model and governed by a humour-CP (Raskin 1985, 1987, 1998; Raskin and Attardo 1994; Attardo 1990, 1993, 1994, 1996, 2006), and that they violate, not merely flout, the maxims and even the CP (Attardo 1990, 1993, 1994, 1996, 2006). The aim of the article is to shed new light on the interdependence between humour and the CP with a view to substantiating that the authors who regard humour as an independent communicative mode and as an intrinsic violation of maxims and the CP appear to labour under a serious misapprehension. It will be argued that the Gricean model of cooperative rationality does allow for humorous verbalisations, which normally rely on maxim flouts.