Volume 48, Issue 1

This article investigates how all the main quality and tabloid newspapers and the television newscasts of the main broadcasters in Czechia and Slovakia framed immigrants, what the tone of the employed frames was, and who the main framing actors were before and during the EU refugee crisis (2013–2016). Using quantitative content analysis (N = 7,910), we show that security and cultural frames are most commonly employed while the victimization frame is much less common. Whereas tabloids use the security and cultural frames more often, the victimization, economic and administrative frames are more often invoked in quality media. We also show that the framing of immigrants is predominantly negative, and that the security and cultural are the most negatively valenced frames. Finally, we document a dominance of political actors and the practical invisibility of immigrants and refugees in the media coverage.

Children’s movies and animated cartoons today increasingly include homosexual characters, which can be welcomed from an equal-rights perspective. Yet, an intensive public debate has been initiated regarding the (age) appropriateness of such depictions. So far, it is unclear how heterosexual adults react to the presence of gay characters in children’s animated cartoons. Drawing from social identity theory, we conducted an experiment in Germany. Using the Powtoon animation software, we created two versions of a trailer of a fictitious animated cartoon based on two almost identical storylines – one involving a heterosexual couple and the other a lesbian couple. Participants were exposed to only one version. Results of the experiment revealed that adults gave higher age ratings to the version that featured the lesbian couple. Yet, this effect was moderated, with only center- to right-leaning persons being affected. No effects were detected for left-leaning individuals. An exploratory analysis further revealed a moderation effect for individuals who believed in protection myths (i. e., protecting children from exposure to homosexuality), resulting in them giving higher age ratings compared to people who did not believe in protection myths. Implications are discussed, and age-rating measures are proposed for examining reactions to gay characters in communication research.

In the post-broadcast era, public service media (PSM) organizations have to innovate, stay up-to-date with new ways of consuming content, and experiment with the manifold opportunities that interactivity offers for audience engagement. At the same time, they are still obligated to achieve their public service remit and guarantee that services comply with values such as universality, diversity, creativity, and innovation. This article analyzes the innovation policies and strategies of PSM to understand if these are shifting from a technology-centric to a user-centric approach. It evaluates what areas of innovation are prioritized by both policy-makers and public broadcasters and whether these areas correspond with the innovation goals entrusted to PSM organizations by scholars. To this end, we adopted a multi-case study approach. The focus is on three public broadcasters of varying size and situated in different political, cultural, and economic backgrounds: RTVE (Spain), RTÉ (Ireland), and VRT (Belgium). Based on a qualitative document analysis, we conclude that innovation remains largely technology-centric. Strategies are oriented to the implementation of new technologies, the digital distribution of the content, and the collaboration with external partners. However, these public broadcasters have not yet promoted concrete actions to encourage the participation of their audiences.

This article focuses on how exposure to different media genres relates to two components of attitudes, Muslims as a group and Islam as a religion. It also highlights how these components mediate the relationship between media exposure and behavioral intention, namely voting intention towards banning veiling in public spaces. The analysis builds on an online survey conducted in Switzerland. We found that exposure to specific media genres is not equally associated with attitudes towards Muslims versus attitudes towards Islam. Contrary to our expectation, we did not find the association to be stronger when it came to influencing attitudes towards Muslims as compared to influencing attitudes towards Islam. However, our findings clearly showed that it matters whether people consume news via television or newspapers, especially mass-market (commercial television and tabloids) versus upmarket news (public television and quality newspapers). Attitudes towards Muslims living in Switzerland are more negative among those consuming mass-market news than those consuming upmarket news. Anti-Islam attitudes, however, were only associated with reading newspapers—both tabloids and quality newspapers. The findings provided only partial support for the mediating role of attitudes towards Muslims and Islam concerning the indirect relation between media exposure and voting intention towards banning veiling.

The impact of social media influencers (SMIs) on brand-related outcomes has been well researched, yet whether this influence also impacts political participation and what role the relationship between SMIs and their audiences play has not been sufficiently examined to date. Basing this study on the Balance Model, I investigated the potential of an unlikely vs. a likely source and the role of similarity with a SMI based on a shared topic interest to elicit the intention for political action in an experimental study (n = 222). The perceived similarity with the SMI was examined as a mediator and the role of the shared topic interest with the SMI as a potential moderator. The results indicate that a likely source for political information generated a greater topic fit. The perceived similarity with the source depended on the shared topic interest between the source and the participants. This is a key finding, as perceived similarity with the source in turn predicted the intention to take political action, which positively activated participants who shared the topic interest of the unlikely source even if they did not indicate a topic interest in politics. Thus, a shared interest with a SMI might make even those not interested in politics more open to political participation.

This paper provides critical insights into the inclusion of sexual minorities in Flemish fictional TV shows aimed at children. Narratives including LGBT+ characters and non-normative gender performances have gained presence, and especially Nordic and Dutch productions have been acknowledged for their inclusive storytelling. Following up on this premise, our study analyzes five Flemish programs aimed at children aged six to twelve, which all include at least one character who identifies as LGBT+. Our analysis concludes that Flemish children’s productions show a visible willingness to include diversified and inclusive storytelling. However, the assimilationist venture of minimizing the ‘otherness’ of non-heterosexual characters has led to a rather homogenous and normative portrayal of these characters. More stereotypical representations like frivolous singing hairdressers have now been replaced by rather heteronormative and gender-conforming characters. Not confining representations to either end of the spectrum are a necessity if Flemish children’s television wants its audience to understand the diversified range of sexual and gender identities.

In the context of the long-lasting coronavirus crisis, this study examines the occurrence, causes, and consequences of issue fatigue – a phenomenon that refers to a feeling of annoyance with an issue that is repeated continually in the news. Using data obtained from a representative two-wave panel survey conducted online in April and May 2020 (n = 1,232) in Germany, the study employed a cross-lagged panel model to examine longitudinal relations. First, the results indicate that a considerable share of the German population already felt fatigued with the coronavirus issue in April, and that this proportion increased by May. Second, in terms of causes, the results show that perceptions of low news credibility and perceived “victimization” of other topics caused high levels of issue fatigue. However, effects of the reverse direction were also present, pointing to a mutual reinforcement of issue fatigue and media perceptions. Third, regarding consequences, the results reveal that recipients experiencing issue fatigue increasingly avoided coronavirus news, and also tended to disregard coronavirus hygiene rules.