The relationship between differential media exposure and attitudes towards Muslims and Islam and the potential consequences on voting intention towards banning veiling in public
Abstract
This article focuses on how exposure to different media genres relates to two components of attitudes, Muslims as a group and Islam as a religion. It also highlights how these components mediate the relationship between media exposure and behavioral intention, namely voting intention towards banning veiling in public spaces. The analysis builds on an online survey conducted in Switzerland. We found that exposure to specific media genres is not equally associated with attitudes towards Muslims versus attitudes towards Islam. Contrary to our expectation, we did not find the association to be stronger when it came to influencing attitudes towards Muslims as compared to influencing attitudes towards Islam. However, our findings clearly showed that it matters whether people consume news via television or newspapers, especially mass-market (commercial television and tabloids) versus upmarket news (public television and quality newspapers). Attitudes towards Muslims living in Switzerland are more negative among those consuming mass-market news than those consuming upmarket news. Anti-Islam attitudes, however, were only associated with reading newspapers—both tabloids and quality newspapers. The findings provided only partial support for the mediating role of attitudes towards Muslims and Islam concerning the indirect relation between media exposure and voting intention towards banning veiling.
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Articles in the same Issue
- Titelseiten
- Editorial 2023
- Articles
- Media framing of immigrants in Central Europe in the period surrounding the refugee crisis: Security, negativity, and political sources
- Inappropriate? Gay characters affect adults’ perceived age appropriateness of animated cartoons
- Public service media as drivers of innovation: A case study analysis of policies and strategies in Spain, Ireland, and Belgium
- The relationship between differential media exposure and attitudes towards Muslims and Islam and the potential consequences on voting intention towards banning veiling in public
- Influencers as political agents? The potential of an unlikely source to motivate political action
- Pink-wearing hairdressers to manly gay men: LGBT+ in Flemish children’s fiction
- When citizens get fed up. Causes and consequences of issue fatigue – Results of a two-wave panel study during the coronavirus crisis
- Book review
- Nelson, J. (2021). Imagined audiences. How journalists perceive and pursue the public. Oxford University Press. 209 pp.
- Skogerbø, E., Ihlen, Ø., Nörgaard Kristensen, N., & Nord, L. (eds.) (2021). Power, communication, and politics in the Nordic countries. Gothenburg: Nordicom. 396 pp.
- Kerrigan, P. (2021). LGBTQ visibility, media and sexuality in Ireland. London: Routledge. 192 pp.