Volume 40, Issue 4

This article presents a quantitative analysis of how different socio-cultural factors, including lifestyle, affect the extent to which different media are perceived as indispensable for maintaining close relations with family and friends. Through applying ‘indispensability’ as an indicator of the mediatization of social life, the study provides a concrete illustration of how mediatization is continuously molded through socio-cultural processes in everyday life. The results are based on a national survey conducted in Sweden and show that e-mail and video calls constitute a culturally distinctive ensemble of communication, especially in comparison to online chat functions and Facebook. E-mail is valued especially among people with higher education who lead globally oriented lifestyles thus testifying to the enduring status of text-based communication in the longer format as a cultural marker. The study thus suggests that the modalities of communication that certain media make possible are important to how these media are perceived as cultural properties as well as social technics.

Losing a close relative or friend is a traumatic event for anyone, especially for children and adolescents. This article investigates the motives and patterns of children’s and adolescents’ interpersonal online communication on bereavement platforms. A qualitative content analysis of two different youth bereavement platforms ( n = 21 threads; 319 postings) illuminates how one common feature is the verbalization and illustration of missing support in the offline world. The substantial usage of social network platforms can be considered an extension of children’s and adolescents’ personal social environment. Furthermore, topics on bereavement platforms ultimately go beyond grief, as children and adolescents also include emotions such as hope, gratitude and cohesiveness. Communication within online bereavement communities thus enables a process known from offline communication as transformation from a loss-oriented to restoration-oriented coping (Stroebe and Schut 2010, p. 277).

In light of the growing use of tablets for news reading and mobile news consumption behaviors, this study examined whether an innovative way of structuring news on the tablet that mimics mobile news behaviors reinforced attention for, and learning from, news. Specifically, it was theorized that the chronological and associative structuring of news articles into so-called developing news stories would lead to more attention for news, and better recall and comprehension of news, than the linear print newspaper structure that newspaper publishers continue to copy from print to tablet. A multiple-day experiment was set up using the eye-tracking method to measure and control for attention. The results show that the developing news structure increased comprehension of news substantively, independently of attention effects; no effects were found on attention and factual recall.

In this paper we analyze the relative effectiveness of the moment of contact (touch point) between a brand and an individual consumer. The concept of effectiveness is made operational through the use of both attitude (cognitive, emotional and conative) and awareness measures (recall and recognition). The main research uses a 4x4 Latin square confounded within subjects factorial design with different touch points and brands. The appropriate stimuli were identified in a preliminary study. The results indicate that, overall, TV advertising and print advertisements – the traditional media channels – are significantly more effective than the internet, a non-traditional media channel.

Governments and local administrations increasingly use the internet to improve citizens’ participation in deliberation processes. However, research studies have pointed out that deliberation outcomes vary due to the participants’ sociodemographic differences. In this paper, we address this debate by quantitatively measuring different sociodemographic participant groups’ deliberation quality. By building an index of the quality of understanding (IQU), we analyze the quality of 1,991 postings on local political issues that participants contributed during the 2011 Zurich City debate. We defined five indicators for deliberation quality: statement of reasons, proposals for solutions, respect, doubts, and reciprocity. The analysis confirms that the sociodemographic composition of the participants is of great importance for self-selected participation and deliberation quantity, but not for the deliberation quality.

Affective disposition theory explains well the process of enjoying hero narratives but not the appeal of narratives featuring antiheroes. Recent antihero studies suggest that character identification and moral disengagement might be important factors in the enjoyment of such fare. The current study builds on this work. A sample of 101 self-identified fans and nonfans of the television series 24 viewed a condensed version of Season 1, providing evaluation of various protagonist perceptions, moral judgments, and emotional responses to the narrative, as well as overall enjoyment. As expected, fans reported greater liking of the protagonist and greater enjoyment. But more importantly, regression analyses illuminated key differences between the groups in terms of the factors predicting enjoyment, providing a clearer picture of how we enjoy antihero narratives.