How to take advantage of tablet computers: Effects of news structure on recall and comprehension
-
Anna Van Cauwenberge
,
Leen d’Haenens
Abstract
In light of the growing use of tablets for news reading and mobile news consumption behaviors, this study examined whether an innovative way of structuring news on the tablet that mimics mobile news behaviors reinforced attention for, and learning from, news. Specifically, it was theorized that the chronological and associative structuring of news articles into so-called developing news stories would lead to more attention for news, and better recall and comprehension of news, than the linear print newspaper structure that newspaper publishers continue to copy from print to tablet. A multiple-day experiment was set up using the eye-tracking method to measure and control for attention. The results show that the developing news structure increased comprehension of news substantively, independently of attention effects; no effects were found on attention and factual recall.
©2015 Walter de Gruyter GmbH, Berlin Boston
Articles in the same Issue
- Frontmatter
- Articles
- The molding of mediatization: The stratified indispensability of media in close relationships
- “Help me. I am so alone.” Online emotional self-disclosure in shared coping-processes of children and adolescents on social networking platforms.
- How to take advantage of tablet computers: Effects of news structure on recall and comprehension
- Has TV advertising lost its effectiveness to other touch points?
- Research in brief
- The sociodemographics of political public deliberation: Measuring deliberative quality in different user groups
- Exploring the role of identification and moral disengagement in the enjoyment of an antihero television series
- Book Reviews
- Book Review
- Book Review
Articles in the same Issue
- Frontmatter
- Articles
- The molding of mediatization: The stratified indispensability of media in close relationships
- “Help me. I am so alone.” Online emotional self-disclosure in shared coping-processes of children and adolescents on social networking platforms.
- How to take advantage of tablet computers: Effects of news structure on recall and comprehension
- Has TV advertising lost its effectiveness to other touch points?
- Research in brief
- The sociodemographics of political public deliberation: Measuring deliberative quality in different user groups
- Exploring the role of identification and moral disengagement in the enjoyment of an antihero television series
- Book Reviews
- Book Review
- Book Review
