The restrictions on ambush marketing frequently contradict the basic legal principles of intellectual property right. Special legislation is not applicable to the majority of cultural and sports events for the protection of their rights and interests. This paper attempts to scientifically understanding the meaning of ambush marketing, define the relationship of legal interests behind the ambush marketing and find the solutions for the predicament of ambush marketing with respect to the existing trademark regulations, with a view to offering some intellectual support for the Chinese government in fulfilling its bidding commitments for the 2022 Olympic Winter Games.
Contents
- Research Articles
-
Requires Authentication UnlicensedResponses of Chinese Laws to Ambush MarketingLicensedOctober 31, 2017
-
Requires Authentication UnlicensedThe Single Window and the TFA: ASEAN’s Best Chance at a Common Rule of LawLicensedMarch 29, 2018
-
Requires Authentication UnlicensedM&As in the Process of Banking Consolidation – Preliminary Evidence from VietnamLicensedMarch 30, 2018
-
Requires Authentication UnlicensedCorruption in Civil Litigation System: An Approach to Judicial Reform in BangladeshLicensedJune 1, 2018
-
Requires Authentication UnlicensedCultural Intolerance and Aversion to Foreign Judgments in the American StatesLicensedJune 16, 2018