Responses of Chinese Laws to Ambush Marketing
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Wei Zhou
Abstract
The restrictions on ambush marketing frequently contradict the basic legal principles of intellectual property right. Special legislation is not applicable to the majority of cultural and sports events for the protection of their rights and interests. This paper attempts to scientifically understanding the meaning of ambush marketing, define the relationship of legal interests behind the ambush marketing and find the solutions for the predicament of ambush marketing with respect to the existing trademark regulations, with a view to offering some intellectual support for the Chinese government in fulfilling its bidding commitments for the 2022 Olympic Winter Games.
Acknowledgments
This work was funded in Doctoral Fund of Ministry of Education of China (2016M602331).
©2018 Walter de Gruyter GmbH, Berlin/Boston
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Articles in the same Issue
- Research Articles
- Responses of Chinese Laws to Ambush Marketing
- The Single Window and the TFA: ASEAN’s Best Chance at a Common Rule of Law
- M&As in the Process of Banking Consolidation – Preliminary Evidence from Vietnam
- Corruption in Civil Litigation System: An Approach to Judicial Reform in Bangladesh
- Cultural Intolerance and Aversion to Foreign Judgments in the American States
