The paper is concerned with existence of nonnegative solutions of a Schrödinger–Choquard–Kirchhoff-type fractional p -equation. As a consequence, the results can be applied to the special case (a+b∥u∥sp(θ-1))[(-Δ)psu+V(x)|u|p-2u]=λf(x,u)+(∫ℝN|u|pμ,s*|x-y|μ𝑑y)|u|pμ,s*-2u in ℝN,(a+b\|u\|_{s}^{p(\theta-1)})[(-\Delta)^{s}_{p}u+V(x)|u|^{p-2}u]=\lambda f(x,u)% +\Bigg{(}\int_{\mathbb{R}^{N}}\frac{|u|^{p_{\mu,s}^{*}}}{|x-y|^{\mu}}\,dy% \Biggr{)}|u|^{p_{\mu,s}^{*}-2}u\quad\text{in }\mathbb{R}^{N}, where ∥u∥s=(∬ℝ2N|u(x)-u(y)|p|x-y|N+ps𝑑x𝑑y+∫ℝNV(x)|u|p𝑑x)1p,\|u\|_{s}=\Bigg{(}\iint_{\mathbb{R}^{2N}}\frac{|u(x)-u(y)|^{p}}{|x-y|^{N+ps}}% \,dx\,dy+\int_{\mathbb{R}^{N}}V(x)|u|^{p}\,dx\Biggr{)}^{\frac{1}{p}}, a,b∈ℝ0+{a,b\in\mathbb{R}^{+}_{0}}, with a+b>0{a+b>0}, λ>0{\lambda>0} is a parameter, s∈(0,1){s\in(0,1)}, N>ps{N>ps}, θ∈[1,N/(N-ps)){\theta\in[1,N/(N-ps))}, (-Δ)ps{(-\Delta)^{s}_{p}} is the fractional p -Laplacian, V:ℝN→ℝ+{V:\mathbb{R}^{N}\rightarrow\mathbb{R}^{+}} is a potential function, 0<μ<N{0<\mu<N}, pμ,s*=(pN-pμ/2)/(N-ps){p_{\mu,s}^{*}=(pN-p\mu/2)/(N-ps)} is the critical exponent in the sense of Hardy–Littlewood–Sobolev inequality, and f:ℝN×ℝ→ℝ{f:\mathbb{R}^{N}\times\mathbb{R}\rightarrow\mathbb{R}} is a Carathéodory function. First, via the Mountain Pass theorem, existence of nonnegative solutions is obtained when f satisfies superlinear growth conditions and λ is large enough. Then, via the Ekeland variational principle, existence of nonnegative solutions is investigated when f is sublinear at infinity and λ is small enough. More intriguingly, the paper covers a novel feature of Kirchhoff problems, which is the fact that the parameter a can be zero. Hence the results of the paper are new even for the standard stationary Kirchhoff problems.